KERASTASE LAUNCHES “POWER TALKS” INITIATIVE IN THE U.S. WITH NONPROFIT, STEP UP

KERASTASE LAUNCHES “POWER TALKS” INITIATIVE IN THE U.S. WITH NONPROFIT, STEP UP
KERASTASE LAUNCHES “POWER TALKS” INITIATIVE IN THE U.S. WITH NONPROFIT, STEP UP

Power Talks is a long-term world program geared toward closing the arrogance hole between women and men by the ability of mentorship.A worldwide situation, younger girls all around the globe underestimate their skills and efficiency in comparison with males, with greater than 1 in 2 girls score themselves much less assured than males*.NEW YORK, Jan. 17, 2023 /PRNewswire/ — In celebration of International Mentoring Day, Kérastase, the main skilled luxurious haircare model worldwide, is proud to launch Power Talks within the US, in partnership with mentorship nonprofit Step Up. Step Up works to offer construction for ladies (and people who establish with girlhood) to outline their distinctive imaginative and prescient of success and presents help and a protected house for them as they navigate alongside the way in which. The initiative goals to make sure extra younger girls have the arrogance to outline and obtain success on their very own phrases. According to a worldwide research by the model, girls contemplate themselves much less assured than males, making it more durable to self-advocate for greater pay, promotions, or equal alternatives. More than 1 in 2 girls additionally confess they’ve been held again due to limiting beliefs and 74% of girls report that they assume they lack confidence in essential, career-defining moments*.

Kérastase Power Talks

Kérastase Power Talks

Kérastase Power Talks x Emily Ratajkowski

Step Up

Power Talks goals at closing this confidence hole between women and men by mentorship, training, and galvanizing discussions. The “Power Talks” program consists of “flash mentoring” periods hosted for ladies, by girls and is primarily based on the concept that only one highly effective interplay between a mentor and mentee could make an enduring impression. The program pairs mentors and mentees collectively for short-term, focused, skills-based mentoring session(s) to assist increase their confidence through the essential moments at first of their profession. This format encourages temporary, however impactful knowledge-sharing.

With this initiative, Kérastase joins Step Up on the mission to create efficient mentoring packages for younger girls to develop their confidence, leverage social capital and profit from the expertise of mentors, whereas concurrently addressing key limitations round confidence.
 “I’m delighted to lastly be debuting Power Talks by Kérastase within the United States. So a lot of the spirit of the Kérastase model is about inspiring confidence in girls, which is why we wished to dedicate our time to conducting analysis on this subject,” says Guillaume Duez, Kérastase General Manager. “It was then that we realized what a prevalent situation that is for ladies throughout the globe, and our new philanthropic mission turned clear. We’re very proud to be partnering with Step Up on this work.””We are grateful for the transformational funding from Kérastase that can ship deeply impactful mentoring connections to Step Up’s group of younger girls who’re coming of age in a society that is experiencing a confidence hole,” explains Delores Morton, CEO of Step Up. “At Step Up, we imagine women should outline and pursue success on their phrases. We’re excited to companion with Kérastase to collectively guarantee younger girls throughout the US profit from the experiences of mentors to nurture their private {and professional} progress.”The energy of mentorship is evident.
Women who’ve had a mentor are 74% extra prone to be very self-confident*.
Youth with a mentor are 130% extra prone to maintain management positions**.
Following Step Up’s mentorship program, individuals self-reported they skilled the next***:
84% progress in confidence
80% progress in self-awareness
73% progress in abilities
The Kérastase and Step Up Power Talks program will debut on January seventeenth, 2023 within the US. For extra data, please go to www.kerastase.com/power-talks and be a part of the social dialog by following @kerastase_official, @stepupwomensnetwork and hashtag #PowerTalks.
About Kérastase
Kérastase is the world’s main luxurious skilled haircare model. Since 1964, the model has been providing beautiful merchandise and bespoke, in-salon remedies, all powered by scientific experience {and professional} information. It is now current in additional than 60 nations with a group of about 150,000 hairdressers. Kérastase adopts a care-first philosophy that extends past its merchandise: to look after all hair varieties and all people, in addition to the world we dwell in. Visit www.kerastase.com to study extra or in case you’re a salon considering becoming a member of our community of a few of the best salons on the earth. Join the dialog on Instagram by tagging @kerastase_official and #PowerTalks
About Step Up:
Through structured mentorship packages, centered help, and galvanizing connections, Step Up helps women, and people who establish with girlhood, outline and obtain their distinctive visions of success. Connect at www.suwn.org or by way of Instagram @stepupwomensnetwork, TikTok @stepupwomensnetwork, Facebook @stepupwomensnetwork and Twitter @suwn.*Kérastase worldwide survey (on-line interviews made by Scènes de Vie) on greater than 2,500 girls within the USA, China, Brazil, UK and France, August 2022**The Mentoring Effect: Young People’s Perspectives on the Outcomes and Availability of Mentoring, 2014***SY22 Impact Report: Step Up School Year 2021-2022, 2022Media contact: [email protected]SOURCE Kerastase Paris

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