Wella Professionals’ ‘Wella Extra’ is the haircare model’s newest built-in advertising marketing campaign. The marketing campaign was launched after the an announcement that Wella may also be increasing distribution to Amazon.Alongside the Wella Extra marketing campaign, Wella Professionals launched ‘Wella Muses,’ “a shopper and hairdresser influencer neighborhood, and can make the most of the model’s TikTok channel to showcase the Muses’ content material that includes inspiration, training, ideas and new product drops.”By teaming up with actual prospects and the skilled hair styling neighborhood, the model is ready to create an natural following whereas cross-promoting its skilled and at-home product ranges. The merchandise are simply sharable on-line because of its muses’ experience in haircare, whether or not as achieved social media creators or as magnificence trade professionals.
https://information.google.com/__i/rss/rd/articles/CBMiLmh0dHBzOi8vd3d3LnRyZW5kaHVudGVyLmNvbS90cmVuZHMvd2VsbGEtZXh0cmHSATJodHRwczovL3d3dy50cmVuZGh1bnRlci5jb20vYW1wL3RyZW5kcy93ZWxsYS1leHRyYQ?oc=5
