CES 2023: L’Oreal’s HAPTA is a makeup applicator for those with limited mobility

CES 2023: L’Oreal’s HAPTA is a makeup applicator for those with limited mobility
CES 2023: L’Oreal’s HAPTA is a makeup applicator for those with limited mobility

Each 12 months, L’Oreal showcases new make-up know-how at CES, and this 12 months was no totally different. The cosmetics large is creating a new gadget known as HAPTA that may deliver extra exclusivity to the method of make-up utility. HAPTA is a “handheld computerised makeup applicator”, in keeping with the corporate and is particularly meant for those clients who might need limited hand and arm mobility. The firm additionally showcased its ‘Brow Magic’, a sensible eyebrow applicator to assist customers get the most effective eyebrow form in a matter of seconds.
L’Oreal says HAPTA is aimed in the direction of those with limited effective motor abilities, which may make every day duties, together with makeup utility a problem. The product–which is nonetheless below growth– may help resolve these challenges and make sure that they’re able to apply lipstick steadily. The applicator makes use of “built-in sensible movement controls” and comes with “customisable attachments” to extend the consumer’s vary of movement. The firm states that the gadget may help the shopper open “packaging”, and apply make-up exactly.
The handheld gadget has a “magnetic attachment” with 360-degree rotation and 180 levels of flexion. There’s additionally a “clicking” characteristic that enables the consumer to intuitively set the supposed place, keep in place throughout use, and permit for the consumer to lock in customised settings for future use. It comes with a built-in battery, which takes round three hours to cost with round one hour of steady use supported.
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The HAPTA consists of three elements, in keeping with an Engadget report, which incorporates the lipstick in a particular case, “the gimbal on a mount and a grip.” It would seem that the lipstick is positioned inside a particular case, which must be fitted into the grip and this permits for one-handed use. The downside, because the article factors out, is setting it up, and in the case of altering lipsticks.
L’Oreal says the gadget might be piloted with Lancôme in 2023, first with a lipstick applicator adopted by further makeup functions sooner or later. Again, this is additionally limiting the attain of the product, as a result of Lancome is primarily a luxurious product, with high-end lipsticks. It is not clear when the scope will develop past lipsticks and whether or not different L’Oreal branded merchandise might be supported or not.
L’Oreal has not confirmed the pricing of the HAPTA for now.
L’Oreal Brow Magic will make making use of eyebrows a easy job. (Image through L’Oreal)
L’Oréal Brow Magic
Getting the right eyebrow form will be a problem for most. This is sometimes essentially the most time-consuming course of in a single’s make-up routine and requires excessive precision. But it seems to be like L’Oreal’s Brow Magic guarantees to show this into a fast job. The gadget has been developed in partnership with tech firm Prinker, which is recognized for printed, non-permanent tattoos.
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This gadget makes use of 2,400 tiny nozzles and printing know-how with as much as 1,200 drops per inch (dpi) printing decision to ship exact eyebrows in a matter of seconds. L’Oreal says the gadget depends on its Modiface AR know-how to scan the consumer’s face after which makes suggestions for the eyebrow fashion wanted.”
Once they’ve scanned the face utilizing the forehead reader, the consumer can choose the specified form, thickness, and impact. They can then brush by means of utilizing the L’Oreal Brow Magic primer by means of their eyebrows. L’Oreal recommends utilizing this in a single, sweeping movement and making use of a topcoat to complete the look. The gadget will launch in 2023.


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