ROCKLAND — A salon specializing in dreadlocks is giving the group a twist on pure haircare and a salon expertise.When you stroll into DreadGuru you’re greeted with heat lighting, lush inexperienced crops and pleasant faces.“We welcome everybody with open arms,” Alberte Fernelus, proprietor of DreadGuru, mentioned.The salon, positioned at 331 Centre Ave., Rockland, invitations all hair textures and ethnicities to start out their dreadlock journey.“We have every kind of people that are available in to start out their new journey. We don’t discriminate right here. Everyone is welcome and accepted as they’re,” Fernelus mentioned.Fernelus opened DreadGuru in 2019 after being booked and busy with family and friends with appointments.Before formally opening the salon, Fernelus took shoppers from the consolation of her Brockton residence as a part-time pastime.It wasn’t till her youngsters began calling her the “dread guru” and the clientele expanded exponentially that she determined to give up her day job as a social employee to pursue her newfound profession.How a lot home does $1M purchase in Brockton?Step inside ‘elegant’ 10-bedroom ‘time capsule’“People referred me to their family and friends, and it grew over time. The transition to shifting from my residence to an precise salon was straightforward,” Fernelus mentioned.Fernelus was totally booked each week, so this concept didn’t appear farfetched.”There’s not many dreadlock salons round within the space. That’s what units us aside from each salon,” Fernelus mentioned.The entrepreneur labored in a buddy’s salon to get her ft moist within the haircare business earlier than going solely solo.Loyal shoppers have been thrilled to know the once-social employee began working for herself and located a retail area.Cookie controversy heats upWhitman sends cease-and-desist order over ‘unlawful cookie’ — prompting official to resignThe first location was below the Ailano School of Cosmetology in Brockton. The salon had two sides, one for normal companies and the opposite aspect for dreadlocks solely.Fernelus moved to the Rockland location and has been there for 3 years.“I concentrate on all issues dreads,” Fernelus mentioned.From retwisting and detoxing to fixing damaged items of the dreadlocks, Fernelus can do all of it.One of the primary focuses is educating shoppers easy methods to preserve their pure hair. The salon has a piece that sells premium, high-quality salon merchandise that the majority shops don’t carry.“She is just like the mom of dreads, not just for individuals who get their hair completed, however she’s additionally a mom determine to all her shoppers. Whenever you’re having a foul day, you’ll be able to are available in, watch a film, chill out and vent if you might want to. It’s at all times a very good atmosphere with wonderful power,” Rebecca Bell, a dread specialist at DreadGuru, mentioned.In the long run, Fernelus is opening two new companies a few ft away from the salon.A restaurant, “Fab5 Restaurant Bistro,” and “Element Wellness Center and Juice Bar.” Both companies will likely be in the identical plaza because the salon.The heart will characteristic historic therapeutic methods, yoga, crystal therapeutic, sauna, sea salt remedy, infrared mild remedy, natural medication, Botox and IV infusions.The restaurant will likely be a fusion of Mexican and Haitian delicacies.
https://information.google.com/__i/rss/rd/articles/CBMikwFodHRwczovL3d3dy5lbnRlcnByaXNlbmV3cy5jb20vc3RvcnkvYnVzaW5lc3MvMjAyMy8wMS8yMC9yb2NrbGFuZC1kcmVhZGd1cnUtYnJvY2t0b24tYWxiZXJ0ZS1mZXJuZWx1cy1kcmVhZC1ndXJ1LWRyZWFkbG9ja3MtaGFpci1zYWxvbi82OTgxMDk3MzAwNy_SAQA?oc=5
