Beautyque NYC Brings Wealth Of Skincare Products To W Hotel In Times Square With Pop-Up Store

Beautyque NYC Brings Wealth Of Skincare Products To W Hotel In Times Square With Pop-Up Store

Beautyque NYC—an experiential retail advertising platform for rising magnificence, well being and wellness manufacturers—lately hosted a pop-up retailer on the W Hotel in partnership with trend market Style Lab. 


The retailer, which was arrange beside the lounge space of W Hotel in Times Square from December 10 – 31, showcased luxurious, doctor-backed and reasonably priced skincare, wellness choices and cosmetics. 


For Beautyque NYC Founder Sonia Khemiri, the pop-up supplied a post-pandemic increase to the bodily retail expertise of shopping for magnificence. 


“We need to increase, and W invited us to activate the house as a result of they’re branding into wellness and well-being,” she advised Happi. 

Ambitious Founders Take Skincare to a New Level  

Here is a have a look at a number of the manufacturers that participated within the pop-up: 


Elevate CBD Cosmetics, Inc.  

Based in Los Angeles, CA, Founder Janice Hardoon has been a hashish guru since 2018. One of the primary girls within the business to domesticate her personal hemp plantation, of which she personally performs the extraction, Hardoon creates solution-targeted merchandise. The line contains tinted moisturizer, hand cleaning soap, collagen increase serum, activated charcoal cleanser and sheet masks that handle many skincare points from calming and soothing redness to decongesting clogged pores to assist in the eradication of pimples in these with delicate pores and skin. The three-year-old model is offered by Beautyque NYC and on-line at  


Wow Cream  

Is there a greater technique to promote customers in your model’s moisturizing cream than calling it “Wow This Cream is Really Good?” That’s Austin Nagel’s plan. 


The skincare model, based by the American-born physician in anthropology dwelling in Tokyo, was created in Switzerland. This all-in-one day/evening moisturizing cream retails for $285 and incorporates 16 bioactive plant botanicals and is designed for women and men of all races and pores and skin varieties.  


The moisturizer has a full focus of peptides, antioxidants and pure moisturizing oils, and potent brighteners assist pores and skin look higher in 5 weeks, in accordance with the corporate. Peptides together with Argireline, Matrixyl 3000 and Eyeseryl, soften and assist pores and skin renew, decreasing wrinkles and superb traces with the aim of constructing collagen. The formulation additionally incorporates sugarcane squalane, Japanese diglycerin and Japanese L-Lysine to offer hydration and pores and skin elasticity; bioactives sulforawhite to brighten; Glycyrrhetinic acid to appease pores and skin; Longevicell as an antioxidant; CM-Glucan to calm delicate pores and skin; niacinamide/vitamin B3; hyaluronic acid; C12-13 alkyl lactate to softly exfoliate; and Swiss glacier water.  


Founder’s Formula  

Anthropologist and aspiring ethnobotanist Annie Holden developed her model following a visit to Cosmoprof 5 years in the past. Upon recognizing the shortage of Australian botanicals in skincare merchandise on show on the present in Bologna, Italy, the self-professed “analysis nerd” found vegetation similar to Illawarra Flame Tree and Emu Apple include energetic, potent components and that might be utilized in skincare. The model says it makes use of newly-researched Australian Botanticals harvested from pristine environments, for results-driven skincare. 


For instance, its Phyto-A+ Australian Native Tobacco Serum is a retinol various that makes use of Australian native tobacco. The firm contends it’s 4 occasions more practical than each retinoic acid and retinol at stimulating collagen. The model’s Wild-Harvested Kakadu Plum Vitamin C Serum makes use of plums with excessive ranges of phyto-nutrients, and works to cut back tough texture, enhance dullness to advertise a dewy complexion, reduces pimples scars, builds collagen, and inhibits darkish spots and hyper-pigmentation.  



This skincare model is dedicated to the science of Ayurveda. The model’s Kaya Flora Body Elixir incorporates sesame seed to deeply moisturize; brahmi to agency pores and skin and cut back the looks of cellulite and pigmentation; and neem to sooth irritation and stimulate collagen manufacturing whereas treating dry pores and skin. Talia’s Detoxifying Jungle Mask brightens and exfoliates by resurfacing facial pores and skin whereas decongesting pores, eradicating useless cells and refining pores and skin to deal with blemish-prone pores and skin.  



Celebrity esthetician Karen Ballou knew the heartbreak behind a Hodgkin’s lymphoma analysis. While she’s now cancer-free, there was no magnificence in beating the illness; the rounds of chemotherapy took a large toll on her pores and skin. Immunocologie was developed from Ballou’s drive to know the significance of the pores and skin microbiome. Among the model’s merchandise are Super 7 Elixir Serum, a multi-benefit reparative face serum, and Vital Clay Mask, a deep-cleansing masks constituted of the model’s proprietary French inexperienced clay mix with 12 important minerals to purify pores and skin by drawing out pollution and extra oil.  


Mindful of the circulation-boosting properties of warmth remedy and the minerals present in soils of volcanic-dusted earth, Immunocologie’s Lava Mask options self-heating Lava Gel to ship the repair-stimulating advantages of 12 important minerals into the dermis to regenerate on the mobile stage to hydrate and go away pores and skin glowing, in accordance with the model. 


Other Indie Brands at Pop-Up 

Additional manufacturers on the pop-up included Amazing Cosmetics, Code8 Beauty, CMYK, Dome Beauty, Chro.Mat by Liftlab, Sixgldn, L’Odaites, Saints and Sinners, Olecea Beaute, Bath Slut, Cleo + Coco and extra.  

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