Co-CEO Nuket Filiba believes these two components shall be driving developments within the perfume market, significantly in China.“This is a service we provide in our heritage retailer in Turkey. We’re planning to bring that to China as nicely as a result of that heritage and craftsmanship could be very a lot appreciated there,” she informed CosmeticsDesign-Asia.Atelier Rebul traces its roots again to Istanbul, the place French pharmacist Jean Cesar Rebul established a Parisian-styled pharmacy in 1895.Through this enterprise, Rebul launched cologne to Turkey. “We have been the authority and consultants in scents since 1895,” Filiba mentioned.Three years in the past, the corporate entered China by means of cross-border e-commerce. Filiba informed us that since then, gross sales have been rising by round 50% yearly.Chinese shoppers have responded to the model’s storied previous and fragrances like 1895, a light-weight and refreshing citrusy fragrance and certainly one of Atelier Rebul’s signature scents.The model additionally credit its success partly to profitable livestreaming collaborations with social media influencer Austin Li Jiaqi, which resulted in “1000’s and 1000’s of {dollars}” in gross sales in only a matter of minutes, mentioned Filiba.The firm’s subsequent step is to break into the standard retail market. “Atelier Rebul is changing into a well known model in China. We’ve been promoting cross-border from Hong Kong and now we’re going to enter the home market in 2023,” mentioned Filiba.Wider APAC enlargement within the worksToday, the corporate has 51 standalone shops and greater than 500 shop-in-shop areas as well as to a robust on-line presence. This is concentrated primarily in Europe and the Middle East.Despite its storied previous, Atelier Rebul is a comparatively new label in Asia and the corporate is raring to introduce it to Asian magnificence shoppers.“Our future focus is APAC. We simply began promoting in China and now we have change into very profitable. Now we’re turning our focus to APAC,” mentioned Filiba.This contains markets equivalent to Japan, which it not too long ago entered with an unique assortment of eau de colognes that attraction extra to Japanese olfactory preferences.“The Japanese behaviour in the direction of perfume could be very completely different than the remainder of the world. They do not like heavy scents and it’s thought of impolite to put on heavy scents. So, this assortment was particularly developed for the Japanese market,” mentioned Filiba.The firm can be interested by breaking into the South East Asian market. Filiba highlighted Indonesia, the place it can faucet into the halal magnificence market. Furthermore, she believes Indonesian shoppers could have an affinity for an additional of its signature scents, the spicy Istanbul.“Istanbul was impressed by the spice bazaar with components like saffron, clove and cinnamon. It’s extra woody, oriental and spicy – and I feel it could be very profitable in Indonesia.”Lastly, the corporate additionally has its eye on Singapore. “Singapore is the showcase, it’s a journey hall so we would like to be there.”
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