In response to the shortage of product choices for tween boys, actress Julie Bowen and Conde Nast’s Jill Biren have teamed up to launch a skincare and wellness brand, JB Skrub, devoted to the adolescent group.
The duo, who’re each moms of boys themselves, noticed an absence of illustration for boys of this age out there, and regarded to create a brand that inspired customers to undertake a way of possession over their hygiene, a press release to FashionUnited learn.
Products in its preliminary launch embrace a physique wash, physique spray, face lotion, face wash and toner pads, all of which sit at costs between 16 and 20 {dollars}.
According to the brand, every of the science-backed formulation utilises a proprietary mix of pre and probiotics, in addition to antimicrobial components.
The merchandise have been created with the intention of “exceeding” ‘Sephora-Clean’ requirements, whereas additionally providing boys a easy, approachable answer to skincare.
JB Skrub will formally be launching January 10, 2023, and is ready to leverage the social media platform and attain of Bowen, who has made a reputation for herself taking part in Claire Dunphy on Modern Family.
Meanwhile, Biren, who labored as an promoting govt for Conde Nast for 16 years, will tackle the function of normal supervisor, overseeing gross sales, advertising and product improvement.
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