It’s 1921 and I’m in a room with 38-year-old Gabrielle Chanel, wanting impeccable in an ensemble comprising a well-fitted blazer, pencil skirt and beret. She shakes her head and purses her lips in dissatisfaction with a litany of “nos”, and gestures for me to maneuver on. In this digital actuality world, I’ve efficiently adopted cues in three separate rooms, and used my fingers on this alternate universe to swipe on bottles labelled No. 1, No. 2, No. 3 and No. 4, solely to be repeatedly admonished. I’m enjoying the function of Ernest Beaux, a charismatic Russian-French perfumer requested by Gabrielle to create an iconic perfume that is “synthetic like a costume”
In the ultimate room, I see the golden No. 5 bottle gleaming from a distance. I attain out and seize it—in actual life, I’m comically gesticulating into skinny air—and eventually earn her approval. As we rejoice our win, a whiff of No. 5 swirls in entrance of me; a strong and recognisable scent of favor. I take away my VR glasses and observe because the others within the room do the identical, chattering in awe on the expertise as we step out, disappearing right into a storied gallery devoted to all issues No. 5. There are archival photos, a person dipping testers into the largest bottle of No. 5 I’ve ever seen, and a trio of skillful girls displaying off the craft of baudruchage, a gesture of stamping and sealing the bottle mastered by solely 9 ladies on the earth.
Le Grand Numéro de Chanel is a whimsical interactive museum that will indulge your senses. Holding a perfume exhibition for the primary time, the maison needs its guests to find their scents in a contemporary manner by transporting us right into a world that is totally immersive and is a novel sensory reset. A marching band performs as you stroll by means of these doorways earlier than you emerge right into a colossal sq., a carnival-like house wearing ornate gold ornaments and twinkling lights from above. There is a bar serving refreshments in the midst of it, whereas dancers take to raised platforms to show swish strikes.
A glimpse into the world of Gabrielle Chanel within the Coco Mademoiselle room
Courtesy of Chanel
Le Grand Numéro de Chanel is an emotional journey, a possibility to find each side of a perfume and the function it performs
Thomas du Pré de Saint Maur, head of worldwide inventive sources for perfume & magnificence, nice jewelry & watches, explains that Le Grand Numéro de Chanel is an emotional journey and a possibility to find each side of a perfume and the function it performs. The 5 rooms on the exhibition—No. 5, Chance, Bleu de Chanel, Coco Mademoiselle and Les Exclusifs de Chanel—are distinctly completely different however equally experiential.
Dancers auditioning backstage within the Chance room
Courtesy of Chanel
Chance is modelled after a backstage cabaret, the place persons are auditioning for his or her likelihood to carry out. Get your make-up touched up while you enter, watch as a magician performs his methods, and check out your luck on the playing tables, whether or not on the wheel of fortune or roulette—whereas standing to win little trinkets from Chanel. The signature males’s scent, Bleu de Chanel, is housed in an area stuffed with twinkling skyscrapers, the place choose clues will grant you entry to an unique speakeasy, primarily a classy perfume bar.
Waltz into Les Exclusifs de Chanel, the place you might be invited to the personal viewing of 18 transferring artworks. It is assuredly a spot for wandering and self-discovery, with perfume stands all around the room so that you can inhale and join with every scent. Before returning to actuality, be the director of your personal heroine story within the Coco Mademoiselle room. Its management centre is a sequence of towering chess items, the place you will get a palm studying or enter the right code to dispense a perfume pattern. Gabrielle’s adventurous spirit is the center behind this unprecedented olfactory oeuvre, so embrace the expertise—a couple of hours is all you might want to change the way in which you work together with a perfume for good.