What To Know About The Buzzy New Haircare Brand Epres

In an effort to kill time throughout COVID-19 lockdowns, epres founder Dr. Eric Pressly, Ph.D., felt impressed to place collectively a hair care product targeted on bond restore. Offering a product for dwelling use and one for salon use, epres affords a twig known as the Bond Repair Treatment that goals to restore thermal, chemical, and mechanical hair harm attributable to heated styling instruments, hair dye, or delicate hair. The formulation, which is at the moment patent-pending, works to rebond the hair strand’s pure construction. Additionally, it’s acid-free, assuring that it will not alter your hair’s pure pH stability.

“Most applied sciences use a stable molecule, which solely permits the molecule to maneuver by way of the hair whereas moist,” Dr. Pressly tells The Zoe Report. “Once the hair dries, nonetheless, these molecules are frozen in place. In our BioDiffusion expertise, liquid molecules proceed to maneuver and discover the hair on the lookout for areas of harm.” When creating epres, Dr. Pressly needed to implement extra revolutionary expertise into the product. These fractured bonds, he says, are primarily splits within the hair’s keratin chains, which might diminish important proteins. Unlike different merchandise out there, he says that the Bond Repair Treatment will proceed to diffuse restore to the hair’s fractured bonds hours after spraying it on the hair, moist or dry.

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