Wella Hair Dye Virtual Try-On Tech Sparks Biometric Privacy Suit

Wella Hair Dye Virtual Try-On Tech Sparks Biometric Privacy Suit
Wella Hair Dye Virtual Try-On Tech Sparks Biometric Privacy Suit

Haircare firm Wella Operations US LLC nonconsensually collects facial scans of shoppers who use its digital hair dye try-on characteristic, in accordance with a proposed class motion filed in Illinois federal court docket. Plaintiff Jana Shores alleged that Wella’s web site makes use of software program that processes and shops customers’ facial geometry in violation of Illinois’ Biometric Information Privacy Act within the lawsuit filed Tuesday within the US District Court for the Northern District of Illinois. BIPA stipulates how non-public entities gather and deal with biometric information comparable to fingerprints or facial scans within the state. The proposed class motion provides to a surge in litigation …

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