Top #TikTokMadeMeBuyIt trends of 2022: MACStack, Glossier You, ironic Boat and Totes

Thanks to the facility of each influencers and common customers, TikTok’s prime trends drove gross sales in all the things from perfume to scandalous tote bag monograms this 12 months. 
In a brand new report launched on Tuesday, the platform listed its prime trends of the 12 months together with prime creators, sounds, viral moments and, of course, merchandise. On its top-five record of viral #TikTokMadeMeBuyIt moments primarily based on views and engagements, a viral meals chopper was No. 1, however trend and magnificence rounded out the remainder of the record with with MAC Cosmetics, Glossier, Birkenstock and LL Bean making the reduce.

Less than a month after its March 1 launch this 12 months, MAC Cosmetics’ MacStack mascara went viral on TikTok after being featured by TikTok magnificence mega-influencers together with Mikayla Nogueira, Meredith Duxbury and Patrick Starrr. Second on TikTok’s record of prime objects in 2022, the mascara’s hashtag obtained over 73 million views throughout the first three weeks of its launch and is presently at 268 million views. Its TikTok virality resulted in real-world gross sales, making it the No. 1 mascara at Ulta Beauty. It was later listed in Estée Lauder Companies’ fiscal third-quarter monetary report as a star product serving to to drive the conglomerate’s make-up gross sales comeback. 
“TikTok gives an unfiltered and genuine method to trend and magnificence content material,” mentioned Stephanie Hind, head of North America way of life and training at TikTok, who emphasised the flexibility of the platform “to amplify trends rapidly.” She described magnificence and trend content material as “natural, spontaneous and playful.”
It wasn’t simply prime TikTok influencers driving viral product trends. Glossier’s 3-year-old perfume, Glossier You, for instance, has 106.7 million views on its TikTok hashtag. It went viral in June after consumer @bitcoin_papi shared a put up speaking in regards to the intense reactions she’d obtained when carrying the perfume. They included being stopped on the road and requested in regards to the scent, and receiving a poem about it written by a person she’d gone on two dates with. The put up obtained over 500,000 likes.
Glossier jumped on the momentum, utilizing TikTok’s “Spark Ads” characteristic to spice up natural posts in regards to the product with the creators’ authorization, including a link-to-purchase button resulting in its DTC website. It used this format to spice up a put up by influencer @lyssielooloo, by which she referenced @bitcoin_papi’s viral put up. In it, she mentioned the perfume had impressed her personal boyfriend a lot, he was “virtually on his palms and knees.” She additionally known as it a “males magnet.” The put up obtained 1.2 million likes.
“It was us choosing up on these movies and setting a method from that time onward that made this impactful,” mentioned Kleo Mack, Glossier’s svp of advertising.
A Glossier You buy has been positioned each 37 seconds because the perfume started trending on TikTok, mentioned Mack. The model has now offered over 1 million bottles since launching. In addition to TikTok, Glossier’s advertising technique for the perfume integrated all its social platforms, CRM channels and earned media.
Apart from branded merchandise, TikTok’s DIY magnificence tradition was alive and nicely this 12 months: The platform listed luxurious influencer Charles Gross’s recommendation to make use of olive oil on the lips as one of the highest tutorials of the 12 months. With over 500,00 likes, the video impressed different influencers equivalent to Alix Traeger to make it a development. TikTok additionally listed make-up influencer Tia Samuda’s (@tiasamudaa) powder contour video as one of the highest tutorials of the 12 months after it obtained 18 million views.
On the style facet, Birkenstock’s cult Boston clog, which has been promoting out in lots of retailers, was listed as one of TikTok’s most viral merchandise after being noticed on the ft of many celebrities, fashions and influencers.
TikTok’s penchant for each humor and viral “hacks” additionally helped drive renewed reputation across the monogrammable LL Bean “Boat and Tote” bag, that includes ironic phrases somewhat than the traditional initials of the ’90s. Examples of intelligent monograms on the preppy bag included edgy phrases like “feral,” “slut period” and “unhinged,” in addition to model names equivalent to Prada. First impressed by the Instagram account @ironicboatandtote, the development took off on TikTok and induced LL Bean to have its strongest summer time gross sales in almost a decade. 

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