Beauty requirements have modified over-time. From easy black kohl for the eyes or beetroot flush for the cheeks to creating an artwork on the face – makeup has come a great distance. Throughout the 20 th century, magnificence merchandise have been designed for girls with honest pores and skin. Today, nevertheless, makeup has grow to be extra inclusive in nature with wide variety range for all pores and skin tones.
Keeping the ever-evolving makeup house in thoughts, StudioWest by Westside introduced the launch of enjoyable, daring, and funky makeup range, Rule Breaking Rani. StudioWest has at all times celebrated range and inclusivity. With the launch of this new assortment, the model is as soon as once more placing the highlight on magnificence with pop of colors. The assortment celebrates totally different variations of a Rani, equivalent to Rebel Rani, Risque Rani, Radiant Rani, and Romantic Rani.
Rule Breaking Rani has taken an inspiration from the Gen Z’s. This is especially due to their ideological leanings as they worth self-expression, individuality, and inclusiveness. They mobilize themselves for a number of causes and insurgent customary norms that has been set by the society. Rule Breaking Rani is an homage to the freethinkers of the instances.
For this assortment, StudioWest collaborated with start-up businesses like Whoa Mama Designs for enjoyable and fascinating packaging and Vivaci Luxury as their branding and advertising company; each these businesses make use of a GenZ crowd.
Speaking on the gathering, Mr. Umashan Naidoo, Head of Customer & Beauty at Westside stated, “We are thrilled to launch Rule Breaking Rani, an unique makeup range by StudioWest. With tremendous vivid pigments, Rani is a range for anybody who loves a burst of color. It is enjoyable, cool, inclusive, daring, sassy, and artistic. The concept behind the launch is to interrupt all guidelines in creating new up to date seems to be.”
On collaboration with Whoa Mama Designs and Vivaci Luxury, Umashan added, “We collaborated with Whoa Mama Design, a Chennai based mostly design-company to greatest depict our merchandise with tremendous enjoyable and fascinating packaging. Delhi-based Vivaci Luxury gratified the imaginative and prescient behind this range via a marketing campaign shoot. In the longer term, we hope to collaborate with extra rising businesses and artists that largely make use of Gen Z.”
Talking concerning the packaging, Mr. Shaun D’sa, Creative Head of Whoa Mama Design stated, “The Rani range bears a really interesting visible id. A retro temper: because the identify suggests, we gathered inspiration for typography, parts from the classic matchbox period, wanting carefully on the design language of ordinary fireworks, in addition to retro Indian cinema. With vogue being cyclical, what was previous will at all times be new. The Rani range, with its vibrant colours and attention-grabbing designs, is youthful and proper on development.”
On the marketing campaign shoot, Director of Vivaci Luxury Private Limited, Akanksha Bhutani stated, “As a 360° branding & advertising company, Vivaci Luxury was given a quick to create one thing that was rule breaking. Our expertise with Studiowest Rani was an enthralling one. It was not outlined with any stereotypical segments; moderately it included enjoyable parts, showcased vibrant color palettes, and added an oomph issue complemented by a GenZ vibe.”
The assortment consists of Eye Shadow Duos, Nail Polish, Colourful Eye Liners, Lip Gloss, Face Palette, Liquid Lip Color, Lipsticks. The price-point of the gathering begins at Rs. 195 to Rs. 595. The magnificence lovers can now store from a large range of assortment out there on-line and throughout Westside shops.
Westside can even perform a nation-wide social media contest on the makeup range launch the place the Gen Z makeup lovers should submit their portfolio via Instagram. The finalists of this contest shall be invited for a problem in shops to create makeup seems to be. The winner will get a chance to be featured on Westside reels, will win a Rani hamper, and be a part of Westside’s 2023 summer season marketing campaign. Through this competitors, Westside hopes to create a launch pad for aspiring GenZ makeup artists.