Rahua’s new Color Full Hair Mask and Glossing Oil MistCOREY MAYWALT
Nowadays, usually when a brand new magnificence model is launching, they select a nonprofit companion or two for a giveback part. But with Rahua, the entire cause the model was created was to provide again, particularly to the rainforest. “As environmentalists, Fabian and I each share an immense love for Mother Nature,” says Anna Ayers, CEO of Rahua, who co-founded the model together with her husband, Fabian Lliguin. “It was a visit to go to Fabian’s homeland about 18 years in the past that we determined one of the simplest ways to honor the land, and indigenous tradition and traditions, can be to avoid wasting the rainforest by means of the facility of magnificence. When assembly the ladies of the Quechua-Shuar tribe, and seeing their lengthy, lovely hair, we knew we had the important thing to our sustainability efforts by tapping into the rainforest’s potent rahua oil that stored their hair so lustrous and robust. After studying that rahua might solely be obtained from undisturbed forests and made by means of ancestral strategies, we knew this was the reply to assist shield the rainforest.”
Lliguin was a hairstylist in New York City when he and Ayers first met. Originally hailing from Ecuador, he comes from an extended line of hair professionals. “My mother and pa had been hairdressers, so rising up I believed everybody was a hairdresser,” Lliguin laughs, sharing that he gave his first haircut when he was 5-years-old. “My mother and father had been so acquainted with the traditions, like utilizing avocado for treating hair and developing with their very own therapies with native substances.” Knowing the place every thing was sourced from gave Lliguin a particular appreciation for the rainforest.
Rahua co-founder Anna Ayers (second from left) with ladies within the AmazonRahua
Ayers studied trend and design at Savannah College of Art and Design and moved to New York City the place she labored within the trend business as a designer and development forecaster. She met Lliguin in his hair salon and later realized about his work within the Amazon Rainforest. “A few years previous to creating our model Rahua and firm Amazon Beauty Inc. I labored intently with Fabian to arrange his Upper East Side hair studio the place he taught me to chop hair and behind the scenes I realized a lot about what purchasers need and the sort of merchandise they want,” Ayers says. “In 2008 we mixed our information and expertise with the mission and the Rahua model was created to protect the Amazon rainforest.”
Rahua (pronounced “ra-wa”) is an Incan phrase rooted within the phrase “for volcanic fireplace,” and it’s additionally the identify of an exquisite Incan princess. The phrase was adopted because the identify of the traditional Indigenous ceremonial means of acquiring rahua oil within the Amazon rainforest. “The model was based on the invention of the wondrous advantages that rahua oil supplies to the hair,” Ayers says. “The potent rahua oil has been used for hundreds of years by the members of the Quechua and Shuar tribes to nourish their hair and pores and skin. This transformational elixir remains to be produced by the tribe by means of a fancy, sustainable ritual for generations. The rahua nut is understood to own naturally fortifying and strengthening advantages that nourish hair, promote the hair follicle and scalp well being, and hold hair shade vibrant by pushing shade pigmentation deep into the hair shaft.”
Rahua’s Enchanted Island CollectionRahua
Ten p.c of Rahua’s proceeds profit the Amazon rainforest. “A lot of drugs comes from the rainforest, so after discovering how efficient the substances are, I wished to make use of them in a hair line,” Lliguin says. “The pharmaceutical world has taken a number of cues mimicking what they do within the rainforest to the lab. This is science.”
Rahua oil remains to be produced in the identical Amazonian rituals, and in a sustainable method handmade and unchanged for a lot of centuries by the Quechua and Shuar tribes. The custom of Rahua making had grow to be rarer, and solely a small group elders locally had been nonetheless carrying it on earlier than Rahua was launched. “Today there are greater than 500 households from the Quechua, Shuar, Achuar and neighboring tribes that assist domesticate our rainforest grown substances,” Ayers says. “We are creating workshops deep within the rainforest to assist rahua-making consultants share and train the youthful generations within the Amazon concerning the significance of the ritual and the way to make rahua oil.” This helps protect their land, tradition and historical past, giving them possession and safety of their very own rainforest in perpetuity.
Rahua co-founder Fabian Lliguin assembly with rainforest kidsRahua
Before Ayers and Lliguin based Rahua, they established the nonprofit Ecoagents to create consciousness concerning the Amazon rainforest and the significance of defending its biodiversity, lands, wildlife, bushes and our oxygen. So far they’ve protected and preserved greater than 150,000 acres of rainforest. These forests take up 5 tons of carbon dioxide per acre per yr, totaling 750,000 tons of carbon dioxide per yr, making Rahua a past carbon impartial firm.
Additionally, Rahua’s Enchanted Island Collection was created to guard the Galapagos Islands’ endemic species by means of their Pink Flamingo Project, established in 2017. “After noticing that the Island’s flamingo inhabitants was severely endangered on account of plastic waste washing alongside the shoreline, we partnered with locals to wash up the seashores of 1000’s of plastic bottles and particles that had been destroying the habitats and nesting grounds for flamingos, penguins, marine iguanas and sea birds,” Ayers says.
Rahua’s new Scalp & Skin Toner’s new Scalp & Skin TonerRahua
Rahua’s packaging is recyclable, reusable they usually supply refillable choices for his or her shampoos and conditioners. “Our merchandise are extremely concentrated, so little is required to realize outcomes they usually final for much longer than conventional hair care formulation,” Ayers says. “Our plant-based formulation stop air pollution by stopping poisonous substances from getting into our waterways.”
While plant-based merchandise have claimed a big area within the magnificence world, that wasn’t the case when Rahua was beginning out. In truth, Ayers says the most important problem of launching Rahua was convincing the general public and the business that not solely chemical compounds might do the job of cleaning, styling and beautifying hair. “We carved a brand new path and got down to convey individuals nearer to nature by means of plant powered magnificence,” she says. “To the untrained eye, the hair care and customarily the wonder business was creating many new and thrilling merchandise, nevertheless behind the scenes magnificence merchandise had been made utilizing principally poisonous substances, polluting the world and endangering human lives. We challenged the established order by means of analysis and improvement, as an illustration discovering one of many first pure preservation programs through the use of solely vegetation, particularly once we launched palo santo as an essential component in our first pure preservation system. Many extra pure preservation programs have been created after that, utilizing the identical precept. It could be very rewarding understanding that we do not need to make use of harmful chemical compounds as was performed earlier than and sometime each single beauty might be preserved with the facility of nature alone.”Lliguin styling within the rainforestRahua
Their dedication to the facility of nature in magnificence is stronger than ever, as Rahua’s newest launches show. They approached the event of their new Scalp & Skin Toner as if it had been a skincare product. “So many individuals have scalp points and pores and skin imbalances, and it’s not one thing that everybody talks about,” Ayers says. “We wished to create the Scalp & Skin Toner to convey peace of thoughts to those that expertise these imbalances.” Made to work on each the scalp and pores and skin, it balances the microbiome in order that wholesome hair can flourish.
Then there’s the brand new Color Full Glossing Oil Mist and Color Full Hair Mask, designed to enhance their Color Full Shampoo and Conditioner to maintain all hair colours, together with pure, vibrant and vibrant. “We wished to supply a salon high quality, non-toxic gloss that might promote shiny, vivid hair shade,” Ayers says. “The novel formulation use our signature rahua, morete and sacha inchi oils with blue tansy flower oils and lilac clay to realize these outcomes with out chemical compounds or a go to to the salon. Hair energy can also be optimized to forestall breakage or brittleness related to chemical hair shade therapies and providers.”
More product launches are in retailer for 2023, which suggests more healthy hair—and a more healthy planet, due to their efforts of rainforest preservation. Lliguin says, “My dream is sooner or later, each single beauty might be plant-based, so individuals will favor vegetation as a substitute of petroleum.”