Pantene Launches Gold Series Haircare Range For Black Hair

Whether it’s saved au naturel or tweaked with remedies, shaved to a buzz reduce or enhanced with extensions, one factor we be taught rising up with Afro hair is that it is a lot extra than simply hair. In reality, the way in which we select to put on our kinks and coils tells the world who we’re, and helps to precise our identification. In the phrases of Kelly Rowland: ‘My hair, my crown’ – and positive, most days, our hair is our crowning glory. But typically, it is onerous to not let a scarcity of inclusivity within the hair business stand in our method.While the idea of ‘good hair’ is fortunately changing into a factor of the previous, there may be nonetheless some work to be accomplished in relation to the supply of shampoos, conditioners and styling lotions that cater to particular hair textures. That’s the place Pantene is available in. Aware of the dearth of haircare merchandise for kinky, coily and textured hair varieties, the model has launched a spread of scientifically formulated merchandise to deeply moisturise and restore completely different Afro hair varieties. Introducing: the Gold Series.Developed by a group of Black scientists over the course of 15 years, and knowledgeable by Pantene’s personal 75 years of experience in haircare, the Gold Series is about making a synergy between the science of our hair and the remedies utilized to it. In different phrases, it’s about attending to the basis of our wants and providing efficient, reasonably priced options.To do that, the analysis group took into consideration the lived experiences of these with Afro hair. “The group and I knew that we needed to do one thing completely different,” says Dr. Rolanda Wilkerson, the principal scientist on Pantene’s Gold Series analysis group. “So, we studied the practices of girls with Afro hair and performed elementary analysis.”

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