NYX PROFESSIONAL MAKEUP LAUNCHES LATEST EXPANSION INTO THE METAVERSE WITH ‘HOUSE OF NYX PROFESSIONAL MAKEUP’ IN IHEARTLAND ON ROBLOX

NYX PROFESSIONAL MAKEUP LAUNCHES LATEST EXPANSION INTO THE METAVERSE WITH ‘HOUSE OF NYX PROFESSIONAL MAKEUP’ IN IHEARTLAND ON ROBLOX

THE BRAND’S SPRING 2023 COLLECTION INITIATIVES WILL BLEND THE VIRTUAL + PHYSICAL WORLD LOS ANGELES, Dec. 19, 2022 /PRNewswire/ — NYX Professional Makeup broadcasts their newest leisure enterprise into the metaverse; the model’s extremely anticipated Spring 2023 Drop assortment might be out there to expertise just about in iHeartLand on Roblox.NYX Professional Makeup is likely one of the main magnificence manufacturers activating within the metaverse, specializing in experiences which might be altering the best way customers work together with NYX Professional Makeup choices, whereas additionally empowering creators and celebrating self-expression.

NYX Professional Makeup launches ‘House of NYX Professional Makeup’ in iHeartLand on Roblox

NYX Professional Makeup is creating a completely immersive expertise together with three limited-edition appears impressed by their latest product drop. Avatars can acquire the appears and likewise snap selfies on the model’s Pink Carpet.

Inside the House of NYX Professional Makeup, customers can have totally different factors of engagement with the NYX Professional Makeup Spring Drop assortment

NYX Professional Makeup’s latest product assortment (L to R): Vivid Matte Brights Liquid Liner, Bare With Me Blur Skin Tint Foundation, The Brow Glue, Smooth Whip Matte Lip Cream and Vivid Matte Liquid Liner

In their newest model journey into the Metaverse, NYX Professional Makeup has entered Roblox in a partnership with iHeartMedia, increasing their connection to the world at play. As gaming continues to be an space of focus for the model, merging magnificence and guaranteeing digital is a part of the procuring journey has been key. The “House of NYX Professional Makeup” in iHeartLand’s immersive world launches on December 19, the place 58.8 million day by day lively customers on Roblox can have the possibility to discover the model’s latest assortment in a dreamlike-interactive house.
“Every 12 months at NYX Professional Makeup, we launch our Spring Collection by shocking our group with an immersive, social, and interactive expertise”, mentioned Vivianna Blanch, Head of Marketing NYX Professional Makeup. “As one of many main and quickest rising cosmetics manufacturers, we partnered with iHeart, the highest leisure and main audio model, to drop our Spring Collection as they drop the newest in as we speak’s music. We are excited to immerse Roblox customers into the world of leisure, artistry, digital cosmetics and self-expression.”In the home, customers will encounter the Los Angeles model model and have totally different factors of engagement to gather NYX Professional Makeup’s limited-edition make-up appears for his or her Roblox avatars– the three appears characteristic unique Spring 2023 merchandise: Vivid Matte Brights Liquid Liner ($9), Smooth Whip Matte Lip Cream ($8), Vivid Matte Liquid Liner ($9),  and Bare With Me Blur Skin Tint Foundation ($14). The partnership will carry into 2023, the place the model’s presence will even be spotlighted via the NYX Professional Makeup Pink Carpet that includes rising artists from iHeartLand’s upcoming Artist Chat Series the place customers can snap selfies with artists’ Non-player characters (NPC’s) and chat reside with them.An business chief within the magnificence house, NYX Professional Makeup continues to outline the way forward for magnificence, make-up artistry and e-commerce via immersive activations within the metaverse and Web3 through strategic partnerships to work together with followers of the model. This newest integration with iHeartMedia will shut out one other 12 months of digital experiences and development within the metaverse for the model, following the success of their Meta-Pride that introduced various illustration to the metaverse, creating the world’s first magnificence DAO, GORJS, and extra. The NYX Professional Makeup Spring 2023 assortment and avatar appears are shoppable at  NYXCosmetics.com and the House of NYX Professional Makeup will be present in iHeartLand on Roblox.
About NYX Professional Makeup
NYX Professional Makeup is a contemporary, digitally native make-up model on the forefront of as we speak’s rising magnificence traits. A frontrunner within the international colour cosmetics business, NYX Professional Makeup is an reasonably priced skilled make-up line with each shade, colour and power wanted to create make-up artistry at each stage. Rooted in knowledgeable artistry heritage, NYX Professional Makeup boasts a profitable multi-channel strategy on the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is likely one of the most influential and top-ranked manufacturers, and is adopted by prime magnificence vloggers, Instagram stars, and their hundreds of thousands of followers. While headquartered within the coronary heart of Los Angeles, NYX Professional Makeup is a world model out there in additional than 70 international locations at 1000’s of shops consisting of specialty magnificence and style shops, freestanding outlets and wonder provide shops, in addition to on www.nyxcosmetics.com.  
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the main audio media firm in America, reaching over 90% of Americans each month. iHeart’s broadcast radio property alone have extra client attain within the U.S. than every other media outlet; twice the attain of the subsequent largest broadcast radio firm; and over 4 instances the ad-enabled attain of the biggest digital solely audio service. iHeart is the biggest podcast writer based on Podtrac, with extra downloads than the subsequent two podcast publishers mixed and has the primary social footprint amongst audio gamers, with seven instances extra followers than the subsequent audio media model, and the one totally built-in audio advert tech answer throughout broadcast, streaming and podcasts.  The firm continues to leverage its sturdy viewers connection and unparalleled client attain to construct new platforms, services and products. Visit iHeartMedia.com for extra firm info.SOURCE NYX Professional Makeup

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