Inclusive Skincare Branding : Featforskin

Design company GL*TCH created this vibrant packaging for Indonesian D2C magnificence model Featforskin. Targeting Gen Z customers, the packaging spotlights daring colour gradients and is supposed to embody the model’s inclusive strategy to magnificence — one that’s inclusive of pores and skin tone, gender and character. The packaging additionally contains gender-fluid-inspired graphics and exaggerated typography.Challenging present magnificence requirements whereas encouraging self love, Featforskin’s packaging is daring and daring. Its design will attraction to younger customers in search of skincare merchandise that align with their values and priorities. While product bottles and pots are accented with vibrant colours and typography, its paper packaging opens to disclose hidden constructive messaging like “at all times look on the brilliant aspect.” The model additionally shares instructional, fold-out pamphlets with e-commerce deliveries, diving deeper into its cruelty-free formulation, its chosen substances and its total model philosophy.

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About the Author: Jessica