In Celebration of Trans Awareness Week MAC Cosmetics Launch Inclusive Makeup Edit by Joseph Harwood (He, She, They) and Donate £50,000 to Mermaids Charity

Published an hour agoSubmitted by M·A·C CosmeticsDecember 1, 2022 /CSRwire/ – M·A·C UK&I has donated £50,000 to Mermaids funded from 100% of the proceeds of M·A·C VIVA GLAM Lipsticks (much less VAT), to meet the charity’s ever-increasing demand (+110% from 2021- 2022) for providers which helps transgender, nonbinary and gender-diverse youngsters and younger folks. M·A·C’s help will assist Mermaids in its mission to finish dangerous conversion practices within the UK, which disproportionately have an effect on the trans group.”M·A·C’s been a loud and proud half of the LGBTQIA+ group because the model’s inception in 1984,” says M·A·C Cosmetics UK & Ireland Vice President General Manager Fiona Sainty. “We imagine there isn’t a LGB with out the T, and know that the trans group want our help now greater than ever. We hope that our £50,000 pledge to Mermaids from VIVA GLAM will help their life-changing help to gender-diverse younger folks and their households.”Pioneers in shade and product inclusivity, M·A·C are proud to accomplice with range and inclusivity advisor and award-winning magnificence professional Joseph Harwood (he, she, they) on a limited-edition edit — accessible to all gender identities — accessible completely on-line at M·A·C right here: The Joseph Harwood Edit”I’ve at all times had a particular relationship with M·A·C as they have been the primary ever make-up model who did not strive to change me and who celebrated me for being really me!” says Joseph Harwood, “I’ll always remember that.”Trans Awareness Week is held in 2022 from November thirteenth to nineteenth, and is per week to assist elevate the visibility of transgender and gender non-conforming folks, and handle the problems the group faces.ABOUT M·A·C VIVA GLAMFunding greater than 1,800 organisations globaIly to date, M·A·C’s philanthropic marketing campaign VIVA GLAM continues to drive essentiaI funding to help the LGBTQIA+ group, ladies and women, and folks residing with or affected by HIV/AIDS. Having raised over $500 million US {dollars} globally, in its twenty seventh yr VIVA GLAM is constant to assist the communities who want it most.In the UK and Ireland, the complete beneficial retail value (RRP)(much less VAT) from the saIe of aII M·A·C VIVA GLAM lipsticks is donated to organisations that help the well being and rights of folks of All Ages, All Races and All Genders. We will make grants to non-profit organisations we imagine could make a significant impression on heaIth, rights and equality.M·A·C’s VIVA GLAM marketing campaign continues to evolve to help those that want it most. In 2019, after 25 years and $500 million US Dollars raised by the sale of VIVA GLAM lip merchandise, MAC expanded the mission to cowl three areas:SUPPORTING THE LGBTQIA+ COMMUNITY — M·A·C VIVA GLAM eliminates stigma and fights for the empowerment of the LGBTQIA+ group, particularly helping homeless LGBTQIA+ youth alongside regional organisations.EMPOWERING WOMEN & GIRLS — M·A·C VIVA GLAM companions with native organisations to struggle for equal rights and wholesome futures for girls and women, particularly round reproductive and sexual well being schooling.FIGHTING HIV/AIDS — M·A·C VIVA GLAD continues our mission and confirms our dedication to ending HIV/AIDS, one VIVA GLAM Lipstick at a time.In the UK & Ireland M·A·C continues to help charities that help the communities that want it most. In addition to the donation to Micro Rainbow, this yr alone M·A·C has awarded over £550,000 to our locaI companions. lncludinq grants to Terence Huggins Trust, NationaI Aids Trust, Lunch Positive, Positive East, Waverley Care, The Food Chain, George House Trust, HIV Ireland, Body & Soul, SexuaI Health West, A Positive Life, and Lunch Positive.PROUD 365 DAYS A YEAR#MACVIVAGLAMFor extra info please attain out to:M·A·C COSMETICS UK & IRELANDABOUT M·A·C COSMETICSM·A·C (Make-up Art Cosmetics), a number one model of professionaI cosmetics is an element of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years in the past, the model‘s recognition has grown via a convention of word-of-mouth endorsement from make-up artists, fashions, photographers and journalists world wide. M·A·C is now bought in over 110 international locations/territories worldwide.See extra right here: https://www.maccosmetics.co.uk/mac-loves-pride and observe us @MACCOSMETICSUKABOUT MERMAIDSMermaids has been supporting transgender, nonbinary and gender-diverse youngsters, younger folks, and their households since 1995. Mermaids helps transgender, nonbinary and gender-diverse youngsters and younger folks till their twentieth birthday, in addition to their households and professionaIs concerned of their care. Transgender, non-binary and gender-diverse youngsters and teenagers want help and understanding, in addition to the liberty to discover their gender identification. Whatever the result, Mermaids is dedicated to serving to households navigate the chaIlenges they could face.Find out extra at: https://mermaidsuk.orq.uk/M·A·C CosmeticsM·A·C CosmeticsAbout M·A·C CosmeticsM·A·C (Make-up Art Cosmetics), a number one model of skilled cosmetics, is an element of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years in the past, the model’s recognition has grown via a convention of word-of-mouth endorsement from make-up artists, fashions, photographers and journalists world wide. M·A·C is now bought in over 130 international locations/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, grow to be a M·A·C fan on Facebook, observe M·A·C on Instagram, watch M·A·C movies on YouTube. For a M·A·C location, go to maccosmetics.com.Learn extra about M·A·C’s dedication to doing good for our world group and the planet at M·A·C Cares.More from M·A·C Cosmetics

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