PARIS–(BUSINESS WIRE)–IFF (NYSE: IFF) has named Sabrya Meflah President of its Fine Fragrance enterprise unit, efficient instantly. Meflah—who’s at the moment vp and regional basic supervisor, Europe, Middle East, Africa (EMEA)—succeeds Dionisio Ferenc. In her new position, she’s going to oversee technique and development of IFF’s Fine Fragrance enterprise unit.
“With Sabrya spearheading the way forward for our fantastic perfume enterprise unit, I’m excited in regards to the new floor we’ll break from a development, innovation and differentiation standpoint,” stated Frank Clyburn, CEO, IFF.
Meflah joined IFF in 1995 as a advertising intern and since then, has held roles of accelerating duty on the Company. Over the previous eight years in her position as vp, regional basic supervisor for the prolonged EMEA area, income grew considerably quicker than the market, establishing IFF as an undisputed chief with fantastic perfume world manufacturers. In 2019, she established the Atelier du Parfumeur, Grasse, addressing the precise calls for of the premium market, the fastest-growing fantastic perfume phase, giving IFF a novel location for haute-perfumery creation and manufacturing. She has additionally overseen the growth of the IFF Middle-East and Africa crew, rising the corporate’s market share to a management place.
“I’m delighted with Sabrya’s appointment to this world management position,” stated Christophe de Villeplée, president, Scent, IFF. “Her strategic imaginative and prescient was important in growing IFF’s management place in fantastic perfume. Her expertise, experience, repute, ardour and management abilities will likely be instrumental supporting fantastic perfume development, specializing in innovation, regional growth and new phase alternatives.”
Meflah earned a grasp’s diploma in Marketing and Communication from IDRAC Business School and is a graduate from the IFF/INSEAD Mastering Business agility program. She will likely be based mostly in IFF’s Paris artistic middle.
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