Dae Hair, a buzzy haircare line created by influencer Amber Fillerup Clark of Barefoot Blonde Hair, closed an $8 million spherical of Series A funding led by Verity Venture Partners.WHO: Founded by Amber Fillerup Clark, an influencer with 1.3 million Instagram followers, Dae Haircare is a digital-first vegan and cruelty-free model providing haircare merchandise. The Arizona desert evokes the easy providing of easy and efficient merchandise, from the orange blossom perfume to the colour palette of the packaging.WHY: The new capital will enable for the strategic enlargement of the chief workforce and help advertising and marketing and retail techniques.IN THEIR OWN WORDS: Amber Fillerup, founding father of Dae, mentioned, “I launched Dae in 2020 based mostly on my experiences as a hairstylist and as a client. I all the time felt that one thing was lacking from my routine which impressed me to create a clear, easy and efficient assortment of hair care necessities which are deliberately designed to raise any every day hair ritual.””Dae has confirmed its potential to scale, based mostly on its speedy rise within the status haircare class. The model is among the fastest-growing, most capital-efficient that we have now seen at this stage in magnificence. We are thrilled and honored to accomplice with Amber, Jenny, and the Dae workforce on this thrilling subsequent part of progress,” shared Tina Bou-Saba of Verity Venture Partners.Deborah Benton, Managing Partner of Willow Growth, mentioned, “As an investor, it is uncommon to discover a highly effective model that delivers such extremely efficacious and restorative outcomes, all underneath an beautiful model aesthetic that celebrates and elevates positivity and self-care. This potent and compelling worth proposition has broad enchantment that resonates broadly throughout all demographics.”DETAILS:Dae Hair closed an $8 million Series A led by Verity Venture Partners (co-founded by Tina Bou-Saba and Matt Levin), with participation from Digital Brand Architects (DBA), Whitney Port, Aimee Song, Christine Andrew, and with continued participation from present investor Willow Growth Partners. This spherical brings the overall funding raised up to now to $10.6 million. In July 2021, Dae Hair secured $2.6 million in its first capital elevate from Willow Growth Partners.
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