Charlotte Tilbury is the most popular beauty brand in 2022

Charlotte Tilbury is the most popular beauty brand in 2022

British brand Charlotte Tilbury was the most popular beauty brand final yr, with 1.3 billion TikTok views globally, in accordance with LookFantastic’s 2022 beauty developments report.
The report utilises inner LookFantastic information to disclose the developments, merchandise and regimes that influenced the beauty developments of 2022, from the skincare substances that dominated the skincare market to the most popular beauty manufacturers and the developments that captured social media.
Keely Gough, managing director at LookFantastic, stated in a press release: “2022 has been a yr of upheaval and uncertainty, and in the face of financial challenges and price of dwelling pressures, we’re seeing shoppers turning to ‘reasonably priced luxurious’ merchandise from established manufacturers for his or her important beauty wants.
“Platforms equivalent to TikTok and Instagram proceed to play a pivotal position in driving beauty developments and shaping procuring behaviour – whether or not it’s demand for the newest innovation, science-backed substances, or new hacks to reinforce beauty regimes and save money and time.”
Charlotte Tilbury tops prime beauty manufacturers and prime make-up merchandise in 2022
Charlotte Tilbury, well-known for its Flawless Filter and Contour and Blush Wands, took the prime beauty brand spot in 2022. The beauty brand, favoured by celebrities together with Madison Beer, Hailey Bieber and Khloé Kardashian, racked up 450,000 common month-to-month searches, whereas hashtag #charlottetilbury amassed 1.3 billion world views on TikTok, alongside #charlottetilburypillowtalk referencing its well-known lipstick shade raking in 18.6 million views.

Image: LookFantastic; MAC

In second place was Mac with 165,000 common month-to-month searches and three billion views on TikTok, whereas Clinique took third place with 110,000 month-to-month searches. The make-up brand additionally went viral in 2022 for its Black Honey Lipstick which prompted the TikTok hashtag #Blackhoney to obtain greater than 94.8 million views as influencers from throughout the world tried the well-known lipstick.
In phrases of prime make-up merchandise in 2022, Charlotte Tilbury’s Flawless Filter claimed the prime spot with 40,500 on common searches per 30 days and the TikTok hashtag obtained 10.3 million views, adopted by her Contour Wand product, with 27,100 searches, made popular because of Madison Beer’s Vogue tutorial. In third place was Laura Mercier’s Translucent Powder, adopted by the Refy Brow Sculpt product from influencer Jess Hunt and Dior’s Lip Glow Oil.
The Ordinary was the most searched skincare brand of the yr
The most popular skincare brand of 2022 was The Ordinary, reaching 135,000 common searches per 30 days, whereas the hashtag #theordinary generated 1.7 billion views on TikTok. The skincare brand gained reputation throughout lockdown and continued its development in 2022, with the hashtag #theordinarypeelingsolution receiving 35.1 million views on TikTok.
In second place was CeraVe, with 90,500 searches on common per 30 days, after its cleansers went viral on TikTok when dermatologists beneficial it for acne-prone pores and skin as a delicate various to extra aggressive zits cleansers on the market. The hashtag #ceravecleanser has racked up 8.9 million views on TikTok.

Image: LookFantastic; La Roche-Posay

Taking third spot was La Roche-Posay with 90,500 searches, with its SPF 50 Invisible Fluid changing into a fan favorite amongst the beauty neighborhood with the hashtag #larocheposayspf gaining 2.3 million views.
With regards to the most searched skincare ingredient, Salicylic acid took the prime spot, forward of collagen, retinol, Hyaluronic acid, and Vitamin C.
Top beauty and skincare developments in 2022
When it involves the most searched beauty developments of 2022, forehead lamination to offer lifted, full and fluffy brows was the most popular with 49,500 common searches per 30 days on Instagram, whereas the hashtag #browlamination has 1.3 billion views on TikTok.
The second most popular beauty pattern was microblading, with 49,500 common month-to-month Instagram searches, whereas lash serums designed to stimulate lash development got here in third with 12,100 on common searches and 429.5 million views on TikTok with #lashserum.
Fourth spot went to cleaning soap brows, a forehead pattern began by beauty creators utilizing pears cleaning soap to push up their eyebrows and maintain them in place all day, whereas Euphoria make-up, impressed by the TV present, claimed the fifth spot.
LookFantastic’s analysis provides that bodycare was the most popular skincare pattern of 2022, with substances from skincare routines like AHA’s, BHA’s and hyaluronic acid proving more and more popular. The second largest skincare pattern of 2022 was dermaplaning facials, a method that makes use of a small razor-like software to scrape away useless pores and skin and hair to go away a shiny end. This pattern has racked up 2.4 billion views on TikTok.
While the Gua Sha software that helps you sculpt and contour your face took third spot, adopted by lip scrub in fourth and pimple patches in fifth place.
When it involves beauty and skincare developments for 2023, Gough added: “Next yr, we anticipate to see an elevated demand for eco-friendly merchandise, equivalent to refillable packaging, and a concentrate on ‘self-care’ merchandise as shoppers more and more make investments in merchandise and types to supply an uplift and help their very own wellbeing.”

Image: LookFantastic; Clinque

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