XOMONDO Founder Brad MondoBrad Mondo
Brad Mondo actually grew up in a hair salon. His Dad owned a salon and a younger Brad was sweeping up hair and prepping stations so long as he can bear in mind. He was even chopping folks’s hair lengthy earlier than he had a license. But don’t inform anyone. That’s our little secret.
Even as a child, he had an curiosity in advertising and promoting and when he appeared on the cabinets of the salon, he seen that one thing was lacking.
Mondo stated, “I used to be at all times fascinated by advertisements, advert campaigns, packaging, something visible. I by no means noticed anybody who was homosexual or male. It was at all times blonde females, from the ages of 20-35, on the packages. It was so boring to me. So, again then, there was nobody that I might relate to.”
Even at that younger age, he knew that he would create his personal hair care line sometime. And it could be completely different than the boring merchandise that he noticed on the cabinets of his Dad’s salon.
But along with being a younger, aspiring entrepreneur, and hair stylist, he had an enormous curiosity in popular culture: Whether it was Brittany Spears or Jersey Shore, he devoured content material, together with YouTube.
With the encouragement of his Mom, he acquired a small digital camera and began filming. First, he tried filming skits, as a result of they have been well-liked on the time, then he tried journey vlogs and 1,000,000 different forms of movies.
He had no success on YouTube, regardless of years of making an attempt.
And there’s a fantastic lesson in there for any younger, aspiring YouTuber: It doesn’t occur in a single day.
While making an attempt to change into the subsequent YouTube star, Mondo went to high school to change into a hairstylist. And later grew to become a profitable movie star hairstylist.
Then, after nearly ten years after he began on YouTube, it lastly occurred.
Mondo stated, “I sat down, in my little shoe field residence, and arrange just a little digital camera on my mattress and I simply began reacting to this video: This woman who was simply wrecking her hair. I gave my skilled recommendation on it, so it was: Educational, it was comedy and it was relatable. I uploaded the video and the subsequent day, it had 600,000 views and I had 2,000 subscribers.”
When you get a viral video on YouTube, you’ll be able to’t simply wait round to put up your subsequent one. You must experience that wave and instantly begin posting extra movies.
And that’s precisely what he did. He shortly grew his channel and have become well-known for his humorous “response” movies. He’d make humorous feedback about women who did a horrible job at chopping or bleaching their hair on YouTube. In addition to his comedy movies, he additionally gave actual recommendations on learn how to minimize your personal hair, learn how to coloration it or type it.
After years of fame and success on YouTube, he determined to lastly pursue his dream of proudly owning his personal hair care model.
At first he was the one one who thought it was a good suggestion.
“I by no means acquired any gives from firms to begin my very own line, so I used to be like, ‘I’m going to create my very own line.’ I almost bit off greater than I might chew. It was simply so scary. I invested a lot of my very own cash and I used to be the one one engaged on the product at the moment. I didn’t learn about learn how to get samples or learn how to manufacture the bottles. I didn’t know something. So, I used to be studying from the bottom up. So, I did every little thing myself, whereas nonetheless doing YouTube.”
The model was known as XMONDO however it didn’t seem like the massively profitable model that it’s right this moment.
Mondo didn’t have a transparent concept of what he was making an attempt to create. In the start, he simply tried to simply make merchandise that have been already available in the market.
It’s robust to create a singular model id, although, for those who’re simply doing what everybody else is.
But he saved at it and figured it out as he went alongside.
Mondo stated, “I didn’t know what I used to be making an attempt to create. And it’s OK to step into one thing with out figuring out that. So many individuals have it ingrained in my head that that you must have all of it discovered. Know your mission. Know precisely the steps you’re taking. Know your targets. Know this and know that. I say, ‘Just do it. Like, shut up and simply do it.’ I really feel that it’s higher to do one thing than to simply plan, plan, plan and by no means do something in any respect.”
After two years of making an attempt to simply making an attempt to maintain the lights on, and make a small revenue, he had his first main success: It was a product known as Wavetech. It blew up throughout COVID.
The product line shortly expanded and the XMONDO product line now consists of: Shampoos and conditioners, styling merchandise, wave programs, restore and therapy merchandise and even merch.
Mondo stated, “In the start, I used to be simply going to do no matter has already made it available in the market. And let’s simply use my title to promote these merchandise. But now, I have a look at it like, ‘What is the way forward for haircare? What’s the way forward for hair coloration?’ That’s what will get me excited.”
And he’s nonetheless curious and enthusiastic about industries past hair care.
He stated, “I want to be extra into vogue. I don’t suppose that I’m there but. But I’ve at all times cherished vogue. I’ve a ardour for it and who is aware of, possibly in the future I’ll make garments, or sneakers or equipment. But finally, I do wish to get extra concerned into the style world. I don’t simply wish to be a hairstylist ceaselessly. I’ve a fantastic profession, and I adore it, however I really feel that I simply have a lot creativity in me that may go into so many alternative avenues.”
Who is aware of what that may seem like?
But if it’s something like XMONDO, it should positively be progressive, tech associated and enjoyable.