(BPRW) NU STANDARD® LAUNCHES NEW HYDRASILK® HYDRATING BOND SYSTEM EXCLUSIVELY WITH COSMO PROF STORES NATIONWIDE IN JANUARY 2023
As the main distributor of salon merchandise to Licensed Professionals within the hair trade, Cosmo Prof inks a “new commonplace” for textured hair by providing HYDRASILK® as its first-ever bond system curated by a Black girl.
(Black PR Wire) Nu Standard®, a state-of-the-art haircare model curated for the Busy Queen on-the-go, will launch its new skilled haircare therapy, HYDRASILK® Hydrating Bond System, in January 2023 completely with Cosmo Prof shops nationwide – the main distributor of salon merchandise to Licensed Professionals within the hair trade. The launch will mark the first-ever distribution of a bond system curated by a Black girl and particularly designed for textured hair, no matter ethnicity.
Nu Standard® strategically partnered with licensed hairstylists to create secure and superior merchandise for skilled use, with HYDRASILK® being one of many direct outcomes of this method.
“Honestly D-I-Y was overrated for me…I wanted efficiency over guarantees. Only an knowledgeable licensed hairstylist may assist me notice my hair targets,” mentioned Autumn Yarbrough, Founder of Nu Standard®. “I seen there weren’t any bond system merchandise made particularly for textured hair. The ones I used left my hair feeling weak, dry, and brittle which resulted in breakage. That’s once I knew we would have liked to get entangled and embody the stylist.”
The HYDRASILK® Hydrating Bond System is made up of the HYDRASILK® Bond Builder and the HYDRASILK® Silkner, which powerfully unite for a two-step reconstructive therapy for textured hair. The system gives intense moisture and energy to every strand – making the hair many occasions stronger than earlier than, and reducing shedding and breakage.
Nu Standard® enlisted the experience of veteran chemist Tracy Ashley, who has over 30 years of beauty chemistry expertise, together with legacy textured hair knowledgeable, product developer, and grasp educator Lenita Griffis-Browning who has over 40 years within the trade, to really design revolutionary merchandise for licensed professionals.
“Before becoming a member of Nu Standard®, I attempted HYDRASILK®’s reconstructive therapy utility a number of occasions over an eight month interval with associates who had post-COVID trauma, or weak, dry or broken hair – to see if the product did what it claimed to do – and the system labored exceptionally,” mentioned Griffis-Browning, Nu Standard®’s Education Director. “I, the product snob, was impressed with the outcomes!”
The full HYDRASILK® Hydrating Bond System, which incorporates the HYDRASILK® Bond Builder and the HYDRASILK® Silkner, might be obtainable completely for professionals at Cosmo Prof shops nationwide starting in January 2023, and can retail ranging from $60.00. For extra data on Nu Standard™ and HYDRASILK™, go to hydrasilkpro.com.
About Nu Standard®
Nu Standard® | CBY Beauty Inc. is a Black-Owned, revolutionary advertising and marketing and manufacturing firm delivering a neater and higher haircare journey by means of wellness and well being. Hailing from a three-generation legacy throughout the trade, Nu Standard® Founder Autumn Brown Yarbrough developed a cutting-edge, three-phase resolution to assist the busy girl on-the-go tackle her hair loss from unmanaged stress. The clinically examined system adopts a drug-free and self-care method, making it easy for the Busy Queen on-the-go to Nourish + Treat + Care for her thoughts, physique, and hair.
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