Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vegan make-up brand Lotus Make-Up has appointed Bollywood Actress Vaani Kapoor as the Brand Ambassador for its vary of skin-friendly pure make-up merchandise. As the face of the brand, Vaani Kapoor will seem in a high-voltage multimedia marketing campaign spanning Digital, OTT platforms, OOH, Social media, and at multiplexes PAN India. During her two-year affiliation with the brand, Vaani will endorse the Lotus Makeup Proedit and Ecostay vary of high-performance each day usable vegan make-up that’s straightforward on the pores and skin, non-toxic, paraben-free, and cruelty-free
The key communication of the marketing campaign is #MyMakeupMyWay in which the brand movie talks about breaking stereotypes on how make-up will be carried guilt-free all through the day. In the movie, Vaani is seen utilizing Lotus Makeup merchandise at a get-together through the day, on a highway journey, and a night occasion. The beautiful actress who readily connects with millennials and GenZ resonates with immediately’s trendy shoppers, who’re charmed by her magnificence, flawless complexion and character. Lotus Makeup plans to leverage her extraordinary reputation, to succeed in out to aspirational shoppers PAN India.

Commenting on the affiliation, Mr Nitin Passi, Chairman and Managing Director, Lotus Herbals, says “We are delighted to have Vaani Kapoor endorse the Lotus make-up brand since she resonates with our brand’s dedication in direction of clear & non-toxic magnificence. We launched Lotus Makeup in 2011 and have been the primary Indian vegan make-up brand to hit the market. Today’s discerning shoppers are eco-conscious and are looking out for make-up merchandise that present security, efficacy and moral practices. The high-performance product choices from Lotus make-up tick all of the packing containers and enchantment to a large spectrum of shoppers who want to use solely pure merchandise for his or her make-up regime.

Bollywood Actress Vaani Kapoor elaborates, ‘I’m joyful to be related to Lotus Makeup, a make-up brand that’s centered on moral and sustainable magnificence. I really like their merchandise as they’re vegan and cruelty free and in addition free of parabens and different poisonous components. Their product vary takes care of all my make-up wants and works superbly for all events.’
As the brand new face for Lotus Makeup, the attractive Vaani Kapoor will seem in a high-voltage marketing campaign spanning main OTT platforms, digital, in-store, POP and Out-of-home. With an in depth media plan, the brand will run a digital video marketing campaign which is able to play out on the brand’s social media platforms such as Facebook, Instagram, YouTube and Twitter. In addition, Lotus Makeup will run the brand movie at main multiplexes throughout the nation, to seize eyeballs for max visibility.
Lotus Make-up gives a spread of 100% vegetarian magnificence merchandise for up to date girls.From Flawless protection to trying delicate or daring, Lotus Makeup covers you naturally. The make-up merchandise are curated by trendsetting make-up artists that guarantee an elegant and glamorous look. With a promise of excessive efficiency, Lotus Make-up gives an array of Foundations, Strobe Crème, Blush, Highlighters, Eyeliners, Eye-Definers, Lip Colors, Nail Enamels and plenty extra. Lotus Makeup firmly believes in being at one with nature and this philosophy is mirrored in all their merchandise which can be as eco-friendly as potential. The brand makes use of pure components and in addition doesn’t apply any crude animal testing. Now here’s a vegan make-up brand that’s spreading magnificence in an eco-conscious approach!

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