1. Undefined Beauty, now at Ulta Beauty and CVS
Undefined Beauty R&R Gel-crème
Undefined Beauty has landed at 634 Ulta Beauty shops nationwide, and starting Nov.23, can even launch in 145 CVS doorways. Founded in 2018 by Coty and Kendo alum Dorian Morris, the skincare model can be obtainable at Target, HSN and Neighborhood Goods, and affords an array of facial serums, chemical exfoliants and mineral mists which vary from $6 to $36.
2. Prai Beauty, now at J.C. Penney
Prai Beauty Ageless Collection
Prai Beauty has launched into U.S. retail. Through spring 2023, the “pro-aging” skincare model, based by Cathy Kangas in 1999, can be rolling out to 600 J.C. Penney shops. An HSN and QVC mainstay, Prai seeks to duplicate the brick-and-mortar success it has seen within the U.Okay., the place the model is offered at Sephora, Boots and Marks & Spencer.
3. Loewe Perfumes, now at Bergdorf Goodman
Loewe Liquorice Liquid Soap
Loewe Perfumes has formally made its U.S. retail debut. The LVMH-owned model has opened in New York City’s Bergdorf Goodman, the place customers can store Loewe’s Botanical Rainbow perfume assortment, in addition to the model’s residence scents vary.
4. Bubble Skincare, now at Ulta Beauty
Bubble Skincare merchandise.
Gen Z-focused Bubble Skincare has arrived at 665 Ulta Beauty doorways nationwide. The model, which launched direct-to-consumer in 2020 and is now additionally obtainable at Walmart and CVS, has amassed a cult-like following, with trade sources estimating to WWD in July that Bubble is on monitor to do between $20 million to $30 million in gross sales in 2022.
5. Everyday Humans, now at CVS BeautyIRL Stores
Everyday Humans merchandise.
SPF-led skincare model Everyday Humans in launching at 160 CVS Pharmacy BeautyIRL shops-in-shop on Nov. 23. Founded by Charlotte Chen Pienaar in 2020, Everyday Humans has launched into a slew of expansions of late, becoming a member of Target’s sustainability-focused Target Zero Collection earlier this 12 months, getting into Sephora within the APAC area and scaling from 10 J.C. Penny doorways to greater than 300.
6. Proactiv, Now at CVS
Proactiv Solution 3-step Acne Treatment System
Acne-oriented skincare model, Proactiv, can be launching at CVS Pharmacy. Three kinds of the model’s Solution Kits are rolling out to six,100 doorways, whereas an array of lone cleansers, toners, masks and physique wash can be obtainable in 2,600 doorways. The launch comes months after CVS launched its Skin Care Center format, which is the place Proactiv’s line can be built-in at choose places.