The Doux Announces First-Ever TikTok Campaign in Partnership with Female Rapper, Baby Tate, to Honor National Hip Hop Month

ATLANTA, Nov. 11, 2022 /PRNewswire/ — The Doux, an award-winning sucka-free haircare model, is proud to announce its partnership with Baby Tate – rising rapper, singer-songwriter, and report producer based mostly out of Atlanta, Georgia – for the model’s first-ever social media marketing campaign in honor of the U.S.’ second Annual National Hip Hop Month.

With National Hip Hop Month being declared an official U.S. vacation simply final yr, The Doux’s CEO, Founder, Maya Smith, determined to take her model, impressed by the music and nostalgia of 90’s Hip Hop, to new heights this yr. The content-forward initiative is geared at merging the tradition of the unique feminine queens of the class via Smith’s newest Bee Girl assortment with new voices in the artistic house to elevate true artistry and best-in-class, salon high quality haircare.

“Partnering with Tate simply made sense,” shared Smith. “We all the time pay homage to the OG artists in the house and now we’re wanting to elevate the subsequent queens in the hip hop trade, which is what led us to Baby Tate. There are so many synergies between us – from her type, artistry, pure hair recreation, and extra – so to have somebody of her expertise and vibes be a part of us on this journey is thrilling. We’ve by no means accomplished a partnership or run a marketing campaign to this extent earlier than, so we’re simply thrilled to proceed immersing ourselves in areas the place our prospects are. Any manner The Doux can uplift and assist girls, particularly creatives, we’re right here for it!”
Headlined by Baby Tate and her newest track, Perfect, from her most up-to-date album, Mani/Pedi, The Doux’s #ThisIsHowWeDouxIt Campaign will kick off with Tate’s authentic content material being pushed out on TikTook and Instagram, unveiling the model’s newest wash & go routine. With a concentrate on celebrating pure hair textures, every product from the brand new Bee Girl assortment contains Smith’s revolutionary ingredient, cationic honey which smooths the hair’s negatively charged cuticle to increase shine, seal in moisture, and combat frizz. The merchandise are even named after iconic Hip Hop / R&B songs by legendary feminine artists such because the Mist Demeanor Honey Shine Mist, Push It! Braid & Edge Gel, Ladies First Honey Shampoo and extra.To be taught extra about The Doux, go to thedoux.com and be certain to store the gathering at Walmart. To tune into the remainder of the marketing campaign, comply with alongside on TikTook at @ilovethedoux!
About The Doux:
The Doux is an award-winning model of super-fresh, texture-focused options impressed by Maya Smith’s life as a stylist and her love for The Culture. Merging old-school flava with new-school science, Smith developed a variety of easy, multi-functional formulation designed to put an finish to the sophisticated regimens and conflicting data which might be shattering one’s confidence. At the Doux, we maintain it sucka-free by ignoring the yip-yap and faux ingredient hype. Instead, we present & show by Douxing the work & taking you again to the fundamentals.SOURCE The Doux

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