The haircare market has been sluggish in going inexperienced, however a formidable exception is Italian haircare model Davines and its new limited-edition shampoo and physique wash, We Stand For Regeneration.
Not solely is the silicone-free method made with 94 per cent biodegradable elements, however the product additionally comprises regenerative natural and Slow Food Presidium elements mentioned to “protect biodiversity by supporting small-scale producers who domesticate native vegetation in danger of extinction”.
The inexperienced aniseed extract, for occasion, comes from a Slow Food farm in Italy, whereas the grape pomace extract – an upcycled by-product of the wine-making course of – is from a licensed natural winery in Italy.
This manifesto product is a component of Davines’ We Sustain Beauty marketing campaign, which pushes for climate-friendly practices resembling regenerative natural agriculture, a holistic methodology of farming to minimize local weather change whereas safeguarding biodiversity.
Since final yr, the corporate has additionally partnered natural farming non-profit organisation Rodale Institute “to increase the provision of regenerative natural elements, elevate farming practices, and push the frontiers of sustainability in phrases of analysis”, amongst different issues.
Info: We Stand For Regeneration ($32) is obtainable at davines.com.sg and from choose Davines companion salons.
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