Rodan + Fields enters haircare category

Skincare model Rodan + Fields, based by Stanford-trained dermatologists Dr Katie Rodan and Dr Kathy Fields, has launched its first haircare product with a scalp-first method.
The dermatology-Inspired R+F Haircare assortment utilises the model’s 30-plus years of experience and a deep understanding of dermatology-based skincare to supply formulations to help “healthier-looking, stronger hair from root to tip immediately and over time”.
The assortment takes a scalp-first method to ship “deeply transformative, clinically examined outcomes,” that meet the wants of a wholesome scalp that goes past the floor, explains the model within the press launch.
Each product options “thoughtfully blended” formulation that include high-quality, clinically examined skincare and haircare substances to assist nourish roots, restore harm, shield color and assist help long-term wholesome hair. They additionally embody Rodan + Fields’ proprietary RF TriEnergy Complex, designed to energise, strengthen, and shield hair whereas skincare substances like Amino Acids and Silk Peptides shield color, restore harm, and nourish roots.
R+F Haircare is launching eight merchandise together with two regimens, Smooth+ and Volume+ and two styling remedies.
Dr Katie Rodan, co-founder of Rodan + Fields, stated in an announcement: “We are excited to have the ability to apply our dermatological experience to a brand new category – haircare – to assist meet extra buyer wants with innovation that gives actual, seen outcomes.”
Dimitri Haloulos, chief government officer and president at Rodan + Fields, added: “We are energised by the launch of R+F Haircare and the significant alternative it represents for our enterprise.
“Building on the imaginative and prescient of our founders, Dr. Katie Rodan and Dr. Kathy Fields, we’re thrilled to companion with our advisor neighborhood to create our subsequent chapter of development and importantly to vary extra lives.”
R+F Haircare shall be out there via Rodan + Fields unbiased consultants and on the model’s web site.

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