Rodan + Fields Enters Haircare Category With a Scalp-First Approach

Rodan + Fields Enters Haircare Category With a Scalp-First Approach

Dermatology-Inspired R+F Haircare Provides a New Opportunity for the Brand
SAN FRANCISCO, Nov. 1, 2022 /PRNewswire/ — Rodan + Fields, a main skincare model and direct vendor based by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields, proclaims milestone launch with class enlargement into haircare. Developed with Rodan + Fields’ 30+ years of experience and a deep understanding of dermatology-based skincare, the gathering takes a scalp-first strategy to ship deeply transformative, clinically examined outcomes immediately and over time. The introduction to the hair class represents a vital alternative for Rodan + Fields and its Independent Consultants to empower entrepreneurs and supply seen outcomes to Customers.
“We are excited to have the ability to apply our dermatological experience to a new class – haircare – to assist meet extra Customer wants with innovation that gives actual, seen outcomes” mentioned Dr. Katie Rodan, co-founder of Rodan + Fields. “We consider we’ve got a possibility to alter extra lives and assist individuals stay confidently with game-changing innovation and a highly effective entrepreneurial providing,” added Dr. Kathy Fields, co-founder of Rodan + Fields.
Healthy hair wants a wholesome scalp and care that goes past the floor. The R+F Haircare assortment takes a scalp-first strategy, delivering the appropriate elements, in the appropriate formulations, in the appropriate order to actually get to the basis trigger and provides your scalp the power it must assist healthier-looking, stronger, stunning hair from root to tip immediately and over time. Each thoughtfully blended formulation incorporates high-quality, clinically examined skincare and haircare elements blended in simply the appropriate method and utilized in precisely the appropriate order to nourish roots, restore harm, shield colour and assist assist long-term wholesome hair. Featuring Rodan + Fields proprietary RF TriEnergy Complex, the merchandise are designed to energise, strengthen, and shield hair whereas skincare elements like Amino Acids and Silk Peptides shield colour, restore harm and nourish roots. R+F Haircare is launching with eight merchandise together with two Regimens, Smooth+ and Volume+ and two styling remedies.
“We are energized by the launch of R+F Haircare and the significant alternative it represents for our enterprise,” shared Dimitri Haloulos, Chief Executive Officer + President, Rodan + Fields. “Building on the imaginative and prescient of our founders, Dr. Katie Rodan and Dr. Kathy Fields, we’re thrilled to associate with our Consultant neighborhood to create our subsequent chapter of progress and importantly to alter extra lives.”
In creating the gathering, R+F collaborated with haircare consultants together with skilled hairstylist, Bridget Brager. Bridget shares the R+F imaginative and prescient to assist individuals really feel extra assured and has been working with R+F’s group of consultants the previous two years on every part from Research & Development group in Berkeley, California on the idea and formulation and sharing her experience on the road from scent to packaging. Most just lately, Bridget served as Creative Director on marketing campaign shoots and with the launch of R+F Haircare, she is going to function an educator to the R+F neighborhood.
“I’m proud to associate with Rodan + Fields. I’ve lengthy admired Dr. Katie Rodan and Dr. Kathy Fields and the unbelievable enterprise they’ve constructed to provide all individuals entry to merchandise that ship actual outcomes that work and offers magnificence fanatics, like me, an entrepreneurial alternative,” shared Bridget Brager, Rodan + Fields hairstylist associate. 
All merchandise can be accessible beginning November 1 by means of Rodan + Fields Independent Consultants and on the Rodan + Fields web site at

About Rodan + Fields

Rodan + Fields was launched in 2002 and based by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of offering dermatology-inspired skincare and an entrepreneurial alternative to alter lives. Rodan + Fields is the #1 Dermatologist Founded Premium Skincare Brand in North America in 2021* and the #1 Premium Skincare Regimen Brand within the U.S. for 4 consecutive years, (2018 – 2021)**. Rodan + Fields is pleased with its regimen-based skincare and award-winning innovation, highly effective direct promoting enterprise mannequin and international Independent Consultant neighborhood. Products can be found by means of R+F Independent Consultants or on the Rodan + Fields web site at
*Source Euromonitor International Limited; Beauty and Personal Care 2022 Edition, retail worth RSP phrases; all channels, Premium Skincare.**Source Euromonitor International Limited; Beauty and Personal Care 2022 Edition; all channels; Premium Skin Care Regimen consists of Sets and Kits; retail worth RSP phrases. SOURCE Rodan + Fields

About Bridget Brager

Bridget Brager is a Los Angeles-based hairstylist. She received her begin in New York City and constructed a profession styling hair for style week exhibits, editorial shoots, high-profile red-carpet occasions, and promoting campaigns. In 2011, Bridget relocated to Los Angeles the place she has continued to excel within the movie star world engaged on Hollywood’s main women. Her work has been featured in publications and on main advert campaigns. In 2020 Bridget started working with Rodan + Fields on the formulation of their new haircare line. A longtime fan of the model, she spent two years working with the group to excellent the choices on this new class for the direct vendor — from key elements, packaging, and content material, she has been a inventive pressure at each step within the means of launching this science-backed haircare line.  Bridget serves because the Rodan + Fields hairstylist associate and as a key advisor on every part from educating the R+F Consultant neighborhood, representing the model within the press to utilizing the Rodan + Fields Haircare line to provide her movie star purchasers the easiest hair for every part from purple carpets, photoshoots, and on a regular basis life.
SOURCE Rodan + Fields

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