International starlet, Priyanka Chopra Jonas’ hair care model, ‘Anomaly’, has been launched on Myntra, providing high-quality and environmentally aware merchandise to haircare lovers, trying so as to add clear and efficient formulation to reinforce their hair care regime. Over the years, Myntra’s magnificence and private care portfolio has been scaling from power to power and consciously rising its massive base of hair care lovers.
With the addition of Anomaly, Myntra solidifies its place as a powerful contender within the area by curating a formidable assortment of home and worldwide manufacturers, coupled with its tech-enabled personalized options and proposals to make the decision-making course of seamless.
Ahead of Myntra’s marquee upcoming End of Reason Sale, Anomaly will likely be providing an array of merchandise to buyers on Myntra, which embrace, shampoos and conditioners for numerous hair care wants, subtle hair and scalp oils, dry shampoos, bonding masks, and leave-in conditioners. Apart from high-performing merchandise and compelling pricing, the Desi Girl’s brainchild makes use of 100% plastic waste and recyclable cans for its packaging, making the model much more alluring to the aware shopper. Poised to fare effectively with aware Indian buyers, Anomaly presents gender-neutral, vegan, and cruelty-free merchandise which can be made utilizing clear formulations that comprise no SLS / SLES sulfates, parabens, phthalates, mineral oils, or dyes.
Anomaly’s product vary is offered at a pretty beginning worth of Rs 750, making it accessible for buyers throughout tiers in search of efficient hair care merchandise. The model may also have an Online Brand Store on Myntra (OBS) for buyers to simply uncover and choose their favourite hair care merchandise from Anomaly. Myntra’s much-loved influencer brigade may also be leveraged to amplify the launch of Anomaly throughout social media.
Priyanka Chopra Jonas, Actress and Founder, Anomaly mentioned, “I’m trying ahead to Anomaly now being out there on Myntra. I’m overwhelmed by the response we now have obtained since we launched in India 3 months in the past and that is consistent with our dedication to creating the model extra accessible to shoppers throughout India.”
Rahul Sachdev, Senior Director – Beauty and Personal Care, Myntra, mentioned, “We are thrilled to announce the launch of worldwide icon Priyanka Chopra Jonas’ model, Anomaly, on our platform. Myntra and Anomaly at their ethos are agency advocates for the democratization of magnificence by superior high quality and distinct formulation, setting it up for achievement with aware hair-care lovers. The launch of Anomaly on Myntra will additional speed up the demand for the model and its impeccable merchandise, on the again of our deeply entrenched country-wide attain and eager understanding of the upwardly cellular aware Indian shopper.”
Housed below Myntra’s steadily increasing magnificence and private care portfolio, hair care is a burgeoning section on Myntra, the addition of Anomaly is slated to considerably increase the hair care section additional on the platform by capturing its rising viewers of evolved-conscious shoppers.