NYX Professional Makeup Launches Vegan Makeup Collection Inspired By 20th Century Studios’ Avatar: The Way Of Water

For all of the “robust hearts” on the market, NYX Professional Makeup has a particular limited-edition assortment in retailer for lovers of this 12 months’s Avatar: The Way of Water.

In celebration of the extremely anticipated 20th Century Studios Avatar sequel, the gathering was impressed by the characters within the movie, together with the colourful, bioluminescent hues strikingly obvious all through the land and sea on the planet of Pandora.In February, the model launched the Ultimate Queen Collection catering to customers with deep pores and skin tones. 

The Collection

The assortment options quite a lot of new vegan and cruelty-free palettes, highlighters, lipsticks, glosses, paints, and setting spray: the Avatar: The Way of Water Color Palette with 24 shades reflecting the luxurious forests and illuminating seas; the Pandoran Paradise Palette with six highlighters and blushes; the Biolume Highlighter Sticks, impressed by the Na’vi clans; Paper Lipsticks in two daring shades impressed by the fierce, regal leaders within the movie; Luminescent Lip Glosses with three electrifying shades; the pigment-packed Na’vi Paint within the official Avatar blue, and the Metkayina Mist setting spray infused with marine components.

In addition to providing a vegan and cruelty-free vary of merchandise, the gathering goals to cut back the environmental influence on the planet. The palettes, lipsticks, facial mist and paint are all created with recycled supplies, minimizing current waste.

To additional rejoice the discharge of the movie and as a part of the Avatar: The Way of Water “Keep Our Oceans Amazing” marketing campaign, Disney, Avatar and NYX Professional Makeup are inviting followers to participate in celebratory experiences that help The Nature Conservancy, a worldwide environmental nonprofit group. Fans are inspired to take part in a enjoyable social media problem which helps the collaboration. Now by means of February 28, 2023, for each social media publish utilizing #NYXCosmeticsForAvatar, #KeepOurOceansAmazing and #AvatarTheWayOfWater, NYX Professional Makeup will donate $1, as much as $50,000, to The Nature Conservancy and its efforts to guard 10 of our oceans’ wonderful animals and their habitats.

“As a magnificence model identified for launching the boldest pro-level pigments, we’re thrilled to collaborate with 20th Century Studios’ Avatar: The Way of Water to assist deliver the colourful and colourful world of Pandora to life by means of this distinctive assortment,” mentioned Yann Joffredo, world model president of NYX Professional Makeup. “In conjunction with the Avatar: The Way of Water “Keep Our Oceans Amazing” marketing campaign and The Nature Conservancy’s mission to preserve the lands and waters on which all life relies upon, we satisfaction ourselves in providing aware cruelty-free and vegan formulation as a part of our pledge to take accountability and supply conscientious merchandise. We are excited to marry these important initiatives and help one other trigger that aligns with our core values.”

The assortment, with costs factors starting from $9 to $40, shall be out there to buy throughout 24 retailers globally, within the US at Ulta Beauty, Macy’s, and on-line right here.

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