My Soda launches new Blonde Haircare range

Melbourne-based haircare model My Soda Australia has rolled out a new Blonde Haircare range throughout Woolworths shops nationwide.

This newest launch contains a purple-pigment method designed to deal with and tone blonde, silver or mild hair shades with a nourishing plant-based method, enriched with shea butter and almond oil.

Both shampoo and conditioner on this range boast a fruity scent with prime notes of Fruit Cocktail and Tropical Fruits and center notes of raspberry and jasmine. It is gray water-safe, vegan-friendly and cruelty-free.

My Soda’s advertising supervisor, Elise Synnott, mentioned the model didn’t need shoppers to spend extreme quantities of cash to attain a cooler and brighter blonde.

“During testing, we discovered that My Soda’s Blonde Shampoo and Conditioner is akin to costlier grocery store manufacturers in eradicating yellow or brassy tones, which is implausible information for our prospects.”

Each aquamarine My Soda bottle is created from recycled plastic which will be recycled or reused once more with My Soda’s Blonde Shampoo and Conditioner refill pouches which can be accessible early subsequent 12 months.

Both shampoo and conditioner can be found in 350ml and 800ml bottles and retail for $10 to $20 respectively.

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