Juicy Chemistry launches organic makeup range, Color Chemistry

Juicy Chemistry, a Coimbatore-based magnificence model, launched its new vertical Color Chemistry—an organic color cosmetics model utilizing “pigment and skin-loving” components.Speaking about this new class, Pritesh Asher, Co-founder at Juicy Chemistry, commented, “Color Chemistry’s single level focus was not simply on efficacy however to focus equally on formulations that be sure that your pores and skin well being will not be compromised whilst you go about doing all your on a regular basis makeup routine. Color chemistry is our effort to make the world of makeup extra pure and fewer made-up.” Build over 24 months, Color Chemistry comes with 120+ SKUs throughout 15 classes. It includes a 10-member core crew, spanning 4 manufacturing areas, three consulting corporations, and award-winning makeup artists. The firm says its merchandise are organic, sustainably packaged, ethically sourced, and free from artificial fragrances and talc. “The preliminary launch will characteristic foundations in 20 shades, eight baked compacts, eight concealers, six lip and cheek tints, 12 lipsticks, three lip glosses, 5 kajals, and three eyeshadow quads,” stated Megha Asher, COO at Juicy Chemistry. “In the second part, we might be increasing the classes with 16 lip crayons, primer, eye mascara, setting powders, blush, highlighter and hair mascara. Color Chemistry’s inclusive vary is gender-neutral, cruelty-free, and formulated with objective and integrity”, she added


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