Haircare firm eyes international growth with funding boost

Haircare firm eyes international growth with funding boost

A Birmingham-based haircare enterprise has acquired a seven-figure finance bundle from Lloyds Bank to assist it enter new international markets.

Umberto Giannini specialises in creating vegan haircare merchandise for on-line customers and retailers, together with Boots, Next and Waitrose.

Almost two thirds of Umberto Giannini’s buyer base is within the UK with gross sales additionally in North America and the Middle East. The funding can be used to discover new markets in Ireland, the Netherlands and Australia.

Claire Shread, co-founder of Umberto Giannini, mentioned: “As a producer within the magnificence business, we’re at all times aware of the moral affect we now have on the broader planet, in addition to making certain that our model is as inclusive as doable.

“Hair might be an essential assertion of who we’re and it is vital to us that everyone is widely known for their very own distinctive fashion and illustration of themselves. We hope to widen the dialogue within the curly hair group and promote inclusion throughout the wider business.

“We’ve already achieved so a lot of our environmental targets, however a private ambition of mine is to see our packaging grow to be each 100 per cent recyclable and recycled, whereas remaining inexpensive and accessible to our various buyer base.

“The help we have acquired from Lloyds Bank is two-fold in that we’re in a position to put money into how our merchandise are made, and the place they may go. Exploring new markets will permit us to deliver our distinctive values to much more of the world’s waves, curls and coils.”

Tony Hanley, relationship supervisor for SME banking at Lloyds Bank, added: “Umberto Giannini is an extremely spectacular Midlands grown enterprise which is rising quickly regardless of present market and provide chain challenges. The enterprise additionally stays dedicated to sustaining the very best moral and environmental requirements, an strategy we not solely help, however hope to see from extra companies.

“Whether it is launching new services, or exploring new advertising and marketing, we can be by the aspect of companies each step of the way in which.”

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