Haircare business Umberto Giannini styled for growth with seven figure investment

Umberto Giannini, the Birmingham-based haircare business, has obtained a seven-figure finance bundle to assist it enter new worldwide markets.
Famous for its Curl Jelly product, promoting one tube a minute globally, the business specialises in creating vegan, cruelty-free haircare merchandise for on-line customers and retailers together with Boots, Next and Waitrose.
Last 12 months alone, the business elevated its invoiced gross sales by 35% 12 months on 12 months.
Almost two thirds of Umberto Giannini‘s buyer base is within the UK with gross sales additionally in North America and the Middle East. The funding might be used to discover new markets in Ireland, the Netherlands and Australia, whereas the extra money circulation will give the business the power to carry extra inventory to maintain up with demand, defending it from future provide chain disruption.
The business, which is run completely by ladies, was co-founded in 1998 by the late celeb hairstylist Umberto Giannini, and his accomplice Claire Shread, with an goal to assist ladies of all hair textures, with a deal with curls, to like their hair.
In 2021 Umberto Giannini turned the primary British excessive avenue haircare model to be licensed as a B CORP, a recognition of its dedication to displaying excessive requirements of social and environmental influence.
More than 90% of its packaging is created from recycled materials or pure sugar cane and the business’ areas all function on 100% renewable vitality, with all 16 of its workers working from dwelling to cut back journey emissions. At least 1% of annual income are donated to charities together with ladies’s refuges, environmental teams and animal charities.
The business is presently trialling jumbo pack codecs to cut back its packaging and hopes to pilot refill stations through its retail companions.
Claire Shread, co-founder of Umberto Giannini, mentioned: “As a producer within the magnificence trade, we’re all the time aware of the moral influence we now have on the broader planet, in addition to guaranteeing that our model is as inclusive as attainable. Hair could be an necessary assertion of who we’re and it’s very important to us that everyone is well known for their very own distinctive fashion and illustration of themselves. We hope to widen the dialogue within the curly hair group and promote inclusion throughout the wider trade.
“We’ve already achieved so lots of our environmental targets, however a private ambition of mine is to see our packaging develop into each 100% recyclable and recycled, whereas remaining inexpensive and accessible to our various buyer base. The help we’ve obtained from Lloyds Bank is two-fold in that we’re in a position to spend money on how our merchandise are made, and the place they may go. Exploring new markets will permit us to carry our distinctive values to much more of the world’s waves, curls and coils.”
Tony Hanley, relationship supervisor, SME banking at Lloyds Bank, mentioned: “Umberto Giannini is an extremely spectacular Midlands-grown business which is rising quickly regardless of present market and provide chain challenges. The business additionally stays dedicated to sustaining the very best moral and environmental requirements, an strategy we not solely help, however hope to see from extra companies.
“Whether it’s launching new services and products, or exploring new advertising and marketing, we might be by the facet of companies each step of the best way.”

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