If you’re a skincare fanatic who’s spent an honest period of time in Paris, chances are high you’ll be capable of spot the neat black-and-white striped awning of an Oh My Cream retailer a mile off. The clear magnificence idea retailer recognized for its unparalleled skincare experience and cautious edit of cult manufacturers now has 22 locations throughout France – nearly all of which grace the chicest streets in Paris – and has raised greater than €20 million in funding over the ten years since its founder and CEO Juliette Lévy-Cohen launched it straight out of enterprise college. And now, this beacon of French-girl magnificence is coming to the UK.As of mid-November 2022, Oh My Cream will boast two new London shops: one on Westbourne Grove, and the opposite on the King’s Road. A meticulous edit of good clear magnificence favourites together with Sunday Riley, Ren and Tata Harper will sit alongside lesser-known French manufacturers equivalent to Talm, Atelier Nubio and Patyka, in addition to Oh My Cream’s good eponymous skincare line, which has lately expanded to incorporate cosmetics, physique care and solar care, and now makes up a formidable 20 per cent of Oh My Cream’s income. Bestsellers embody the Huile Démaquillante (Skincare Make-up Removing Oil), an easy-rinse formulation with sesame, candy almond and raspberry seed oils, and the Crème Universelle (Universal Cream), a suits-all hydrator with hyaluronic acid and apricot oil.“Being so successful in France, it was a no brainer for me to open Oh My Cream shops within the UK, which is without doubt one of the largest magnificence markets in Europe – we all know Londoners are very eager on discovering new merchandise and unique manufacturers,” Lévy-Cohen instructed Vogue. “The French magnificence client is especially ‘much less is extra’, and targeted on skincare relatively than make-up. I hope our French imaginative and prescient of magnificence, targeted on good magnificence necessities to be loyal to, will converse to UK shoppers.”While haircare, make-up, wellness necessities, and physique care are properly represented at Oh My Cream, it’s skincare that sits on a pedestal. This skin-first strategy to magnificence means the in-store expertise additionally contains free skincare consultations, bespoke magnificence routine recommendation and facial remedies from Tata Harper, Oh My Cream skincare and Dermalogica, in addition to an infrared sauna. The decor is in step with the stylish minimalism seen within the Paris shops – assume pale wooden, delicate, impartial tones and merchandise artfully organized alongside good-sized mirrors and loads of flattering lighting. The expertise is a totally pleasant one, which maybe accounts for the truth that Oh My Cream gross sales are presently break up 50:50 between e-commerce and in-person.
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