(Black PR Wire) CINCINNATI–(BUSINESS WIRE)– Procter & Gamble (PG) haircare manufacturers My Black is Beautiful (MBIB) and Gold Series have introduced a collaboration with Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11, to have a good time Black hair pleasure and unfold constructive photographs of Black folks throughout social media platforms. The collaboration can even deliver specialty product packs to main U.S. retailers forward of the launch, which is able to showcase My Black is Beautiful’s Golden Milk Collection and the Gold Series Core Collection, at Target, Walmart and Kroger.
The Black Panther franchise has been heralded for serving as a catalyst for advancing Black tradition and technological innovation into the worldwide mainstream consciousness by way of leisure. P&G multicultural haircare manufacturers My Black is Beautiful and Gold Series have accomplished the identical by way of magnificence for many years, with their assortment of merchandise that handle wants from styling, scalp care and moisture for pure hair – all formulated by Black scientists, Ph.Ds., and dermatologists. Through this magnetic “fusion” of leisure, magnificence, and science, this collaboration will amplify essential dialogues about Black empowerment, illustration, hair, and magnificence.
In addition to the collaboration MBIB and Gold Series have teamed up with the movie’s hair division head Camille Friend. Her work has been featured in a number of Marvel Studios’ movies, together with Marvel Studios’ “Guardians of the Galaxy Vol. 2,” Marvel Studios’ “Black Panther,” and Marvel Studios’ “Captain Marvel.” Friend will work with the manufacturers on media engagement main up to the movie’s launch, discussing the facility of hair, the way it shapes identification, in addition to hair styling and care ideas.
“We are delighted MBIB and Gold Series have joined forces with ‘Black Panther: Wakanda Forever’ on this second of cultural significance,” says Lela Coffey, Procter & Gamble VP, North America hair care and multicultural manufacturers. “With the discharge of Black Panther: Wakanda Forever, Black males, girls and youngsters internationally will see themselves depicted on the large display screen with empowering tales of triumph and celebrating Black pleasure,” she provides.
“The Black Panther franchise has illustrated the facility of seeing your self represented on the large display screen. In collaboration with My Black is Beautiful and Gold Series, we’re proud to have a good time the heroes of Wakanda Forever and the highlight these manufacturers shine on the facility of Black hair pleasure,” says Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.
For extra details about My Black is Beautiful and Gold Series, go to: www.mbib.com and http://www.pantene.com/en-us/gold-series-collection.