Body Haircare Brand Bettybeauty To Expand Into Men’s Market

Fisk Industries, Orangeburg, NY, has accomplished its acquisition of bettybeauty, inc., the maker of hair colour for the pubic space and physique. Financial phrases weren’t disclosed, however the manufacturers have unveiled plans to broaden into new territory.Jarecki has agreed to proceed with Fisk Industries in an advisory capability.New York-based bettybeauty, inc. was based in 2006 by Nancy Jarecki. The model’s hair colour dyes are secure and specifically formulated to cowl the pubic and physique hair of ladies and men. The latest acquisition will create the right house for bettybeauty, inc. alongside Fisk Industries and its different manufacturers, which embody Cover Your Gray.Stephen Adler, president and CEO, stated Fisk Industries is “thrilled to develop the betty model with Nancy’s creativity, enterprise acumen, and finger on the heart beat of the sweetness business on our facet.”
Bettybeauty is made for delicate areas.
Fisk Industries has additionally launched plans to launch Cover your grey – betty for males, which the corporate says is the primary and solely hair colour dye specifically formulated for males’s beards, mustaches, and physique hair, together with pubic hair. The no-drip, non-irritating, and conditioning line will exist alongside betty – colour for the hair down there colour kits, that are presently accessible in a variety of colours from blonde to sizzling pink. Dyes can be found on, on Amazon, and in choose shops, salons, and spas internationally.A survey of 800 US males aged 30 and older with grey hair, performed by bettybeauty, inc. in October 2022, underscores the recognition of anti-aging within the grooming area. In the survey, 50% of respondents stated they’re self-conscious about grey hair of their beard as a result of it ages them, 57% of respondents would/presently dye their beard hair to look youthful, 39% of respondents are self-conscious about grey hair of their pubic hair as a result of it ages them, and 49% of respondents would/presently dye their pubic hair to spice up confidence.

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