Avon Launches Virtual Makeup Try-On Experience

Avon is extending its partnership with Perfect Corp., and launching a digital try-on on-line procuring expertise in 9 preliminary markets. Consumers can now nearly strive on greater than 400 of Avon’s make-up merchandise, utilizing Perfect Corp.’s cutting-edge AI & AR-powered expertise.The immersive procuring expertise is powered by Perfect Corp.’s award-winning expertise, permitting prospects to experiment with varied magnificence merchandise nearly to search out their excellent product match.“This kind of magnificence expertise isn’t extensively accessible within the mass magnificence market. Until now, it has solely been status manufacturers providing one of these model expertise.” Says Alex Long, Head of Omnichannel Global Marketing at Avon, “We’re actually excited in regards to the potential of this expertise to assist Avon by enhancing the procuring expertise. Whether procuring on-line or by way of a magnificence advisor, prospects can get a very personalised expertise and be assured of their buy.”Avon is initially launching the digital try-on expertise within the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey. It offers Avon customers with an interactive and customized procuring expertise. In the UK, the VTO expertise might be accessible for over 400 merchandise, throughout Avon’s assortment of lip, eye, and face make-up.

Enhancing the Online Shopping Experience
Through Perfect Corp.’s AI and AR digital try-on expertise, Avon’s prospects are in a position to immediately strive on merchandise through their cellular digital camera or webcam on desktop, seeing merchandise come to life with hyper-realistic outcomes. Avon reps are additionally in a position to supply their prospects an enhanced high-touch procuring expertise.Perfect Corp.’s true-to-life AR try-on makes use of patented AgileFace expertise to mechanically determine customers’ distinctive facial options, comparable to eye and eyebrow shapes, to ship probably the most practical digital try-on expertise.“As customers flip to manufacturers for tailor-made product recommendation and suggestions, AI and AR applied sciences have turn into extra necessary than ever earlier than,” stated Perfect Corp. founder and CEO, Alice Chang. “We are thrilled to be working with Avon International to deliver the facility of those applied sciences to its prospects in a very personalised and immersive approach. We are trying ahead to seeing how this expertise will enable the enterprise to develop and thrive even additional”.“At Avon now we have hundreds of thousands of consumers all over the world and are consistently re-evaluating the methods we will finest serve them and drive confidence of their product selections,” provides Alex Long at Avon. “We are pleased with being an early adopter of magnificence expertise and perceive the necessary position it has for the trendy magnificence shopper. We are delighted to be partnering with Perfect Corp. to supply our Reps and prospects this expertise which might be a useful asset to the enterprise and assist us drive additional development and buyer satisfaction.”

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