Alterna Haircare Launches Next-Gen Caviar Bond Repair Collection in Canada

This newly enhanced, 3-product system is fortified with Maracuja Oil to stop breakage by 99%, mend break up ends and ship unparalleled energy + shine TORONTO, Nov. 22, 2022 /CNW/ – Alterna, a worldwide chief in clear and luxurious haircare, broadcasts the Canadian launch of its new and extra highly effective Caviar Anti-Aging Restructuring Bond Repair assortment. Specifically designed to revive, strengthen and shield broken hair, this newly enhanced 3-product system is accessible at Alterna salons throughout Canada and on-line at and

Alterna broadcasts the Canadian launch of its new, extra highly effective Caviar Anti-Aging Restructuring Bond Repair assortment.

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Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo, Conditioner & Masque, NOW reformulated with sustainably sourced Maracuja Oil (CNW Group/ALTERNA Haircare)

Setting aside this subsequent technology of merchandise is Caviar’s unique Bond Enforcing Technology and the infusion of sustainably-sourced Maracuja Oil to ship the last word hair restoration and protection system. Together, the Restructuring Bond Repair Shampoo ($47.00 CAD) and Conditioner ($47.00 CAD) scale back breakage by greater than 99% and mend break up ends whereas the Restructuring Bond Repair Masque ($57.00 CAD) is confirmed to depart hair softer, shinier and visibly more healthy after only one use. Alterna customers will nonetheless acknowledge Restructuring Bond Repair’s signature symrise inexperienced tea and almond milk perfume however will expertise added shine and smoothness with decreased breakage.

“Hair is a extremely private type of expression and we’re dedicated to delivering merchandise that meet ladies’s wants and empower their hair objectives,” mentioned Suzanne Dawson, Global General Manager, Alterna. “To obtain that, we developed a brand new technology of Restructuring Bond Repair with formulation which are each colour-safe and deeply nourishing for optimum rejuvenation. We’re excited for Canadians to find the restorative energy of caviar extract and Maracuja Oil blended with our unique Bond Enforcing Technology and are assured they will discover the outcomes actually transformative.”
As a part of Alterna’s ongoing clear magnificence dedication, the revamped Bond Repair assortment is newly packed in 50% PCR plastic to cut back environmental affect. Waste is additional decreased not solely by way of the usage of new Thin Wall know-how*, which makes use of much less plastic per unit but in addition with the usage of revolutionary refillable packaging for the Masque.
Alterna transcends extraordinary haircare – with wholesome, sensorial rituals and clear, skincare-inspired formulation – elevating extraordinary moments into self-care experiences that immediately transforms hair and senses. Whether on the salon the place Alterna empowers stylists to create experiential, transformational moments or whereas treating at dwelling, Alterna is a necessary ritual for individuals who worth self-care and the liberty to precise @alternahaircarecanSOURCE ALTERNA HaircareFor additional data: please contact [email protected]

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