Adrien Koskas, global brand president, Retail News, ET Retail

New Delhi: French beauty large L’oreal’s, pores and skin and hair care brand, Garnier is ‘actually betting’ on India and goals to develop it to the corporate’s prime 5 markets, mentioned a prime official of Garnier.Speaking on the sidelines of the opening of its first plastic waste assortment middle in Chennai, Adrien Koskas, global brand president, Garnier, L’Oréal instructed ETRetail, “India is among the prime 10 markets for us, however our mission is to take it to prime 5. We’re actually betting on India, given the sheer dimension of the market and the inhabitants.” He added that the brand has dynamic within the nation and the general India enterprise is doing effectively. Sharing a category-wise development image, Koskas mentioned that in India, Garnier capabilities throughout hair coloration, feminine skincare, and male skincare segments, and all three classes are gaining share.He highlighted that the corporate may be very bullish on the hair coloration class the place it enjoys a market share of greater than 20 per cent. Further, Koskas mentioned that Garnier can be very established within the male skincare market and is seeing rising traction in feminine skincare, particularly with its vitamin C serum product, which is turning into a giant bestseller.“For us, the skincare market, which may be very aggressive in India, is the precedence to develop,” Koskas commented. Speaking in regards to the firm’s technique going ahead given the rising premium magnificence and private care market in India, he mentioned that Garnier’s focus will probably be to drive a stability between democratization and premiumization of magnificence. He added that the brand will maintain figuring out alternatives to assist shoppers improve their magnificence regimes and drive magnificence penetration in India.Koskas visited India to inaugurate Garnier’s first plastic waste assortment middle in Chennai in partnership with Plastics for Change. The middle will accumulate 2,000 tons of plastic waste in its first yr and assist 2,000 individuals from the local people, the corporate mentioned in a launch. The plastic collected will probably be used for packaging the brand’s haircare merchandise.

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