If you’re in search of a really escapist and immersive magnificence expertise this festive season, look no additional than the Grand Numéro de Chanel exhibit, opening in Paris on 15 December 2022 on the Grand Palais Éphémère – a venue lengthy related to the style home as a present house for its visionary runway collections.It’s the brainchild of Thomas du Pré de Saint Maur, head of world artistic sources for perfume and wonder, superb jewelry and watches for Chanel, and the person who final yr introduced us the wildly widespread “Chanel Factory” conveyor belts idea that took over retail areas globally, to mark the a centesimal anniversary of Chanel No 5. MATHIEU TRAUTMANNThis new undertaking, he tells Vogue completely, has has been greater than a yr within the making, and pushes the boundaries of what an immersive expertise will be, he says. “We didn’t need this to be a historic [explanation] or an exhibition that solely talks about one dimension of our fragrances, as a result of we all know they don’t have a linear story – there are simply completely different chapters”.Promising a “sensorial journey”, every of those chapters is a bodily and emotional deep dive into the historical past and inspiration of the home’s most iconic fragrances, advised within the Chanel approach. “We felt it needs to be interactive,” he explains, “and really put the viewers ready of being energetic – the occasion will truly be extra like a type of interactive cabaret.”
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