Specialty Product Packs Now Available at Major Retailers Target, Walmart and KrogerCamille Friend, Marvel Studios’ “Black Panther: Wakanda Forever” Hair Department Head Collaborates to Serve as Multicultural Haircare Brand InfluencerCINCINNATI, October 27, 2022–(BUSINESS WIRE)–Procter & Gamble (PG) haircare manufacturers My Black is Beautiful (MBIB) and Gold Series have introduced a collaboration with Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11, to rejoice Black hair pleasure and unfold constructive photos of Black individuals throughout social media platforms. The collaboration will even carry specialty product packs to main U.S. retailers forward of the launch, which is able to showcase My Black is Beautiful’s Golden Milk Collection and the Gold Series Core Collection, at Target, Walmart and Kroger.This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/house/20221025006028/en/https://www.mbib.comThe Black Panther franchise has been heralded for serving as a catalyst for advancing Black tradition and technological innovation into the worldwide mainstream consciousness by way of leisure. P&G multicultural haircare manufacturers My Black is Beautiful and Gold Series have accomplished the identical by way of magnificence for many years, with their assortment of merchandise that tackle wants from styling, scalp care and moisture for pure hair – all formulated by Black scientists, Ph.Ds., and dermatologists. Through this magnetic “fusion” of leisure, magnificence, and science, this collaboration will amplify vital dialogues about Black empowerment, illustration, hair, and magnificence.In addition to the collaboration MBIB and Gold Series have teamed up with the movie’s hair division head Camille Friend. Her work has been featured in a number of Marvel Studios’ movies, together with Marvel Studios’ “Guardians of the Galaxy Vol. 2,” Marvel Studios’ “Black Panther,” and Marvel Studios’ “Captain Marvel.” Friend will work with the manufacturers on media engagement main up to the movie’s launch, discussing the ability of hair, the way it shapes identification, in addition to hair styling and care suggestions.Story continues”We are delighted MBIB and Gold Series have joined forces with ‘Black Panther: Wakanda Forever’ on this second of cultural significance,” says Lela Coffey, Procter & Gamble VP, North America hair care and multicultural manufacturers. “With the discharge of Black Panther: Wakanda Forever, Black males, girls and youngsters the world over will see themselves depicted on the large display screen with empowering tales of triumph and celebrating Black pleasure,” she provides.”The Black Panther franchise has illustrated the ability of seeing your self represented on the large display screen. In collaboration with My Black is Beautiful and Gold Series, we’re proud to rejoice the heroes of Wakanda Forever and the highlight these manufacturers shine on the ability of Black hair pleasure,” says Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.For extra details about My Black is Beautiful and Gold Series, go to: www.mbib.com and http://www.pantene.com/en-us/gold-series-collection.About Marvel Studios’ Black Panther: Wakanda ForeverIn Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (together with Florence Kasumba), struggle to defend their nation from intervening world powers within the wake of King T’Challa’s dying. As the Wakandans attempt to embrace their subsequent chapter, the heroes should band along with the assistance of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a brand new path for the dominion of Wakanda. Introducing Tenoch Huerta Mejía as Namor, king of a hidden undersea nation, the movie additionally stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livanalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in U.S. theaters Nov. 11, 2022.About Procter & GambleP&G serves shoppers world wide with one of many strongest portfolios of trusted, high quality, management manufacturers, together with Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G group consists of operations in roughly 70 international locations worldwide. Please go to http://www.pg.com for the newest information and details about P&G and its manufacturers. For different P&G information, go to us at www.pg.com/information.About My Black is Beautiful My Black is Beautiful is a platform created for the Black diaspora, designed for sincere dialogue about bias. MBIB acknowledges, elevates and helps all that’s stunning about Black tradition (shapes, shades, textures, identities, ages, and self-expression). My Black is Beautiful is dedicated to selling constructive illustration by way of the lens of magnificence and by way of enhancing the acceptance of Black magnificence.About Gold Series from PanteneGold Series from Pantene is a breakthrough line designed to present power and moisture for girls with relaxed, pure, or transitioning hair. This superior care and styling line was co-created with Black scientists, Ph.Ds., dermatologists and stylists who perceive the distinctive wants of textured hair. Each product within the Gold Series assortment is powered by Pro-V blends and protecting conditioning and restore brokers formulated to work collectively to enhance moisture, power, elasticity, smoothness, and shine.View supply model on businesswire.com: https://www.businesswire.com/information/house/20221025006028/en/ContactsFor press inquiries: Danny Astoria, EGAMI [email protected]
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