Shopbop Retailer Expands Into Prestige Beauty With Skincare, Haircare And Makeup

Upscale retailer Shopbop is about to debut Shopbop Beauty with a curated assortment of each established and rising magnificence manufacturers. 


The launch marketing campaign spotlights Shopbop’s key magnificence classes together with skincare, make-up, haircare and tub & physique.


Shopbop Beauty manufacturers embody Ouai, Costa Brazil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinius Bader and Uoma Beauty.According to the corporate, Shopbop Beauty is built-in throughout all buyer touchpoints, together with on web site within the prime navigation, on the Shopbop app and social media.

As a part of Shopbop’s method to editorial imagery, Beauty will likely be included into each side of inventive, editorial, advertising and product placement for fashion inspiration, mentioned the corporate. 

A take a look at a few of the skincare now accessible on-line at Shopbop.

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About the Author: Jessica