Calvin Klein’s newest Calvin Klein Defy Eau De Parfum is right here — and it’s launched by none aside from Richard Madden. Known for well-known roles like Rob Stark on Game of Thrones or Ikaris in Eternals, the actor suits completely into the perfume’s aesthetic, and defines the model’s essence.
The newest introduction to its males’s perfume portfolio, CK Defy Eau De Parfum embodies the celebration and growth of the journey of defiance. Set towards a blue twilight sky, the marketing campaign begins with Madden’s self-reflecting and defying moments culminating in a brave leap of religion, a symbolic metaphor for private defiance and daring to take dangers. Styled within the vogue home’s iconic denims and signature white T-shirt, the Scottish star’s eyes meet the digicam with a rebellious look, whereas a panorama is blurred within the distance and the highly effective deep blue sky depicts the hues of the perfume bottle.
Curated by senior perfumer Pascal Gaurin, the blue bottle begins with a seductive leather-based be aware contrasted by exhilarating freshness. While it contains the identical woody signature as the unique Eau de Toilette, the most recent introduction is introduced with an sudden hotter and darker twist. The perfume opens with a burst of citrus, which focuses on Mandarin Oil. At the guts, an addictive Leather accord provides trendy masculinity and builds excessive distinction to the Vetiver Oil on the base. To replicate the perfume’s modernity, 80.6 per cent of substances are naturally sourced.
Housed in an expensive bottle, the brand new packaging pays an ode to the edgy aesthetic of Calvin Klein’s design codes. A juxtaposition of opposing forces that celebrates his two sides — weak but brave — the bottle is symbolised by the curves and contrasted by sharp and highly effective corners. A classy colored bottle in an intense navy blue gradient resembles the notes of the marketing campaign’s twilight, whereas the flacon is topped off with a textured matte blue cap impressed by Calvin Klein denim. Over to Madden.
What was your first response to engaged on CK Defy?
I used to be excited to be creating one thing from the bottom up, creating a brand new scent and a brand new idea that’s about self-perseverance and getting previous your individual limitations, which, as an actor, I’m all the time confronted with. To have the ability to create a marketing campaign and perfume that embodies the sensation of defiance was very thrilling to me.
What was your favorite half about capturing this marketing campaign?
My favorite half was hanging about six inches excessive of a lake from wires and with the ability to discover the digicam work and the reflections we had been attempting to seize.
Since you spend a lot time capturing, what’s the remainder of your grooming routine like?
My grooming routine could be very easy, it’s moisturiser and sunscreen, day-after-day, and naturally, pairing that with a perfume that makes you’re feeling good.
CK Defy Eau De Parfum is out there in sizes – 200 ml, 100 ml, and 50ml Travel Spray and is now obtainable to buy in shops and on-line.
Images: Calvin Klein