Eric Pressly, inventor and scientist behind Olaplex, has unveiled a brand new haircare model, epres—consisting of two science-based remedies together with one skilled in-salon SKU and one shopper at-home SKU, starting from $34-$79.
The inaugural know-how from epres is a next-generation acid-free, bond restore remedy. The patent-pending formulation include simply 4 elements and work to ship professional-grade outcomes for all hair sorts. Furthermore, epres makes use of Biodiffusion know-how, enabling it to proceed reworking the hair lengthy after it dries, in a single easy step.
“epres is the way forward for haircare, particularly formulated for each professionals and shoppers. Whenever I’m innovating, it’s at all times important that my merchandise might be trusted for his or her professional-grade formulation and that they really ship on the promised advantages and outcomes. That is why I wished to re-enter the haircare house and proceed to create merchandise which can be as accessible and easy-to-use as they’re revolutionary,” mentioned Eric Pressly, founding father of epres.
In salon, the Professional Bond Repair works as a single-step resolution to actively re-bond hair construction with out reducing the pH of the chemical service which prevents elevated processing instances, decreased elevate, and inhibited shade deposit. For shoppers at house, the Bond Repair Treatment Kit comes with an epres spray bottle and two water-free focus vials. Its method actively re-bonds hair’s construction including lasting softness, energy, and manageability; its liquid-molecule know-how continues to diffuse restore all through every strand for hours after software.
After preliminary buy, shoppers can store the water-free focus vials individually for a refillable, planet minded possibility.
epres is offered starting October 4 on-line and can be in choose salons throughout the U.S. beginning November 1.
https://www.beautypackaging.com/contents/view_breaking-news/2022-10-04/olaplex-inventor-launches-new-haircare-brand-epres/
