CINCINNATI–(BUSINESS WIRE)–Procter & Gamble (PG) haircare manufacturers My Black is Beautiful (MBIB) and Gold Series have introduced a collaboration with Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11, to have a good time Black hair pleasure and unfold constructive photographs of Black individuals throughout social media platforms. The collaboration will even deliver specialty product packs to main U.S. retailers forward of the launch, which is able to showcase My Black is Beautiful’s Golden Milk Collection and the Gold Series Core Collection, at Target, Walmart and Kroger.
The Black Panther franchise has been heralded for serving as a catalyst for advancing Black tradition and technological innovation into the worldwide mainstream consciousness via leisure. P&G multicultural haircare manufacturers My Black is Beautiful and Gold Series have finished the identical via magnificence for many years, with their assortment of merchandise that tackle wants from styling, scalp care and moisture for pure hair – all formulated by Black scientists, Ph.Ds., and dermatologists. Through this magnetic “fusion” of leisure, magnificence, and science, this collaboration will amplify necessary dialogues about Black empowerment, illustration, hair, and magnificence.
In addition to the collaboration MBIB and Gold Series have teamed up with the movie’s hair division head Camille Friend. Her work has been featured in a number of Marvel Studios’ movies, together with Marvel Studios’ “Guardians of the Galaxy Vol. 2,” Marvel Studios’ “Black Panther,” and Marvel Studios’ “Captain Marvel.” Friend will work with the manufacturers on media engagement main up to the movie’s launch, discussing the facility of hair, the way it shapes identification, in addition to hair styling and care ideas.
“We are delighted MBIB and Gold Series have joined forces with ‘Black Panther: Wakanda Forever’ on this second of cultural significance,” says Lela Coffey, Procter & Gamble VP, North America hair care and multicultural manufacturers. “With the discharge of Black Panther: Wakanda Forever, Black males, girls and youngsters internationally will see themselves depicted on the massive display with empowering tales of triumph and celebrating Black pleasure,” she provides.
“The Black Panther franchise has illustrated the facility of seeing your self represented on the massive display. In collaboration with My Black is Beautiful and Gold Series, we’re proud to have a good time the heroes of Wakanda Forever and the highlight these manufacturers shine on the facility of Black hair pleasure,” says Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.
For extra details about My Black is Beautiful and Gold Series, go to: www.mbib.com and http://www.pantene.com/en-us/gold-series-collection.
About Marvel Studios’ Black Panther: Wakanda Forever
In Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (together with Florence Kasumba), battle to shield their nation from intervening world powers within the wake of King T’Challa’s loss of life. As the Wakandans attempt to embrace their subsequent chapter, the heroes should band along with the assistance of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a brand new path for the dominion of Wakanda. Introducing Tenoch Huerta Mejía as Namor, king of a hidden undersea nation, the movie additionally stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livanalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in U.S. theaters Nov. 11, 2022.
About Procter & Gamble
P&G serves shoppers all over the world with one of many strongest portfolios of trusted, high quality, management manufacturers, together with Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G neighborhood contains operations in roughly 70 international locations worldwide. Please go to http://www.pg.com for the most recent information and details about P&G and its manufacturers. For different P&G information, go to us at www.pg.com/information.
About My Black is Beautiful
My Black is Beautiful is a platform created for the Black diaspora, designed for sincere dialogue about bias. MBIB acknowledges, elevates and helps all that’s stunning about Black tradition (shapes, shades, textures, identities, ages, and self-expression). My Black is Beautiful is dedicated to selling constructive illustration via the lens of magnificence and via enhancing the acceptance of Black magnificence.
About Gold Series from Pantene
Gold Series from Pantene is a breakthrough line designed to present power and moisture for girls with relaxed, pure, or transitioning hair. This superior care and styling line was co-created with Black scientists, Ph.Ds., dermatologists and stylists who perceive the distinctive wants of textured hair. Each product within the Gold Series assortment is powered by Pro-V blends and protecting conditioning and restore brokers formulated to work collectively to enhance moisture, power, elasticity, smoothness, and shine.
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