Inventor of OLAPLEX Launches Next-Generation Haircare Brand, epres™

NEW YORK, Oct. 4, 2022 /PRNewswire/ — Eric Pressly, inventor, and scientist behind OLAPLEX, shall be launching epres™: the subsequent technology in high-performance haircare. The model will consist of two science-based remedies together with one skilled in-salon SKU and one shopper at-home SKU, starting from $34-$79.

Inventor of OLAPLEX Launches Next-Generation Haircare Brand, epres™

Powered by Pressly’s cutting-edge chemistry, the inaugural expertise launched shall be a next-generation acid-free, bond restore remedy. The patent-pending formulation comprise simply 4 elements and work to ship professional-grade outcomes for all hair sorts. It’s always-on and one-and-done – that means, epres™ would be the solely remedy available on the market that makes use of Biodiffusion™ expertise, enabling it to proceed remodeling the hair lengthy after it dries, in a single easy step.

“epres™ is the longer term of haircare, particularly formulated for each professionals and customers. Whenever I’m innovating, it’s at all times important that my merchandise may be trusted for his or her professional-grade formulation and that they really ship on the promised advantages and outcomes. That is why I wished to re-enter the haircare house and proceed to create merchandise which can be as accessible and easy-to-use as they’re modern,” mentioned Eric Pressly, Founder of epres™.
In salon, the Professional Bond Repair works as a single-step resolution to actively re-bond hair construction with out reducing the pH of the chemical service which prevents elevated processing occasions, lowered raise, and inhibited shade deposit. Made for salon professionals, the patent-pending components is the last word device for advancing technical artistry, attaining constantly superior outcomes, and sending shoppers out the door with stronger, more healthy hair. For customers at dwelling, the Bond Repair Treatment Kit comes with an epres™ spray bottle and two water-free focus vials. Its components actively re-bonds hair’s construction including lasting softness, energy, and manageability; its distinctive liquid-molecule expertise continues to diffuse restore all through every strand for hours after software. After preliminary buy, customers can store the water-free focus vials individually for a refillable, planet minded choice.epres™ is accessible starting October 4th on and shall be in choose salons throughout the U.S. beginning Nov. 1st.About epres™:Founder, Eric Pressly, first found his expertise for innovation whereas pursuing his Ph.D. in supplies science, engaged on all the pieces from creating life-saving prescription drugs to inventing the bond-building class in haircare. Now he has created “epres™, the subsequent technology in high-performance haircare. The product vary options two first-of-its type, acid free, bond-building remedies accessible within the skilled and shopper house. Each of the merchandise are outfitted with unprecedented Biodiffusion™ expertise which continues to maneuver and restore even after the hair is dry.SOURCE epres™

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