Hair Icon Frédéric Fekkai Bought Back His Brand To Take It Clean

Hair Icon Frédéric Fekkai Bought Back His Brand To Take It Clean
Hair Icon Frédéric Fekkai Bought Back His Brand To Take It Clean

Frederic Fekkai is likely one of the most iconic names in hair. His New York City salon inside Bergdorf Goodman got here to outline the luxurious salon expertise within the early 90’s, Fekkai changing into some of the wanted stylists on the planet.
I used to be amazed to be taught that Frederic reacquired his namesake haircare model from Proctor + Gamble in 2018, selecting to reformulate all the pieces utilizing solely the cleanest, most sustainable formulation on the planet.
Over the final ten years, we’ve seen the clear magnificence house completely explode. — and a number of the most enjoyable moments alongside the best way are when iconic magnificence leaders like Fekkai or Bobbi Brown be a part of the ’trigger’ and launch clear product traces!
I’ve now tried a variety of merchandise from the brand new Fekkai assortment and they’re all the pieces a clear magnificence devotee may dream of — protected, clear, and sustainably packaged with unbelievable efficiency.
Here’s Frederik in his personal phrases on clear magnificence, 90’s hair and people luxe years inside Bergdorf’s…
You reacquired your model to take the merchandise clear. What impressed you? I felt compelled to take motion. As a father of younger youngsters wanting towards the subsequent technology, I knew there needed to be modifications I may make inside my model to hopefully spur change from others. It turned my mission to provide shoppers probably the most sustainable merchandise with the cleanest formulation.
I’ve at all times been happiest in nature, whether or not climbing, crusing, or swimming. The atmosphere is a continuing inspiration for me. It’s been disheartening to constantly hear in regards to the magnificence business’s unfavorable environmental affect.
There is a lot thought that goes into our product improvement. We work with cutting-edge clear science labs and go for eco-certified and Qualitree components at any time when doable. We have been additionally the primary model to stroll away from virgin plastic in 2019.
Top 3 haircare components to keep away from: Sulfates, Parabens, and Silicones!
What are a few of your favourite or most glamorous reminiscences from the early 90’s in NYC? Some of my favourite reminiscences embrace marketing campaign photoshoots with Ralph Lauren and Calvin Klein. These shoots have been filled with vitality, creativity and we labored with iconic photographers.
Styling hair for the Oscars and Golden Globes award reveals have been additionally extremely particular. I labored with stars like Jessica Lange, Meryl Streep, Reese Witherspoon, Scarlett Johansson, Selma Hayek, Elizabeth Taylor, Anna Paquin, and Jennifer Lopez. I’d work on two to 3 celebrities at a time, typically ending their hair within the limos on our technique to the occasion. The rush of all of it was exhilarating.

Can you share an instance of a system change or an ingredient you wished to omit? It was important to me that our merchandise have been clear, cruelty-free, vegan, and sustainable. So, we took a better have a look at our merchandise and ensured all pre-existing and new formulation have been freed from silicones, sulfates, phthalates, and parabens.
We now use naturally-derived components and cutting-edge clear science improvements for top efficiency and efficacy. For instance, as an alternative of sulfates which strip hair of moisture—creating dry/frizzy hair that may trigger irritation—we use a pure coconut-derived surfactant that lightly cleanses with out stripping your hair. We additionally use jojoba- and olive-derived silicone that gives slip and provides shine to strands, as options that received’t trigger any buildup or weaken the strands in the best way non-soluble silicones do.
90’s magnificence traits you liked most? I like how hair within the 90s appears glamorously groomed however easy. It was pure and attractive. I like deconstructed updos with items that fall to the facet and body your face, a wispy bun, or a side-swept low knot bun. It’s why I like seeing these come again in favor now.
Can you inform us a couple of favourite magnificence prep second that was actually particular? This needed to have been after I styled hair for the primary woman, Hillary Clinton. I modified her signature bob that she usually styled with a hairband and up to date it to one thing extra dynamic and trendy. I gave her a shorter lower with layers that felt contemporary and wished it to really feel highly effective and nonetheless refined sufficient that would take her to the workplace through the day and her occasions at evening.
What product are you most pleased with within the assortment? I’m pleased with our complete Fekkai assortment. If I need to decide one, I’d should say select our Brilliant Gloss assortment. (Editor’s be aware: additionally a TCM staff favourite!) It’s a real winner. It offers hair a gloss-like sheen like no different and protects towards dehydration with numerous antioxidants and pure components like French cold-pressed natural Olive Oil.
I like to have a look at pure components after I can, however at all times the most effective model of it—natural, pure. If you see how olives develop within the South of France, they keep moisturized and juicy within the solar. Olive oil can do stunning issues for the hair and that’s why I wished to incorporate it on this system.
Star product in your line that would convert a skeptic: Our Clean Stylers Straight Balm. It actually works like magic. Apply it on damp hair earlier than blow drying to see the distinction. We powered it with clear components that assist restore hair to be easy, shiny, and frizz-free.
Your new aerosol dry shampoo launch is fairly main for clear magnificence lovers. Can you speak to us about that? When I purchased again my firm in 2018, one among my key priorities was to develop an earth-friendly method to make use of aerosol present in dry shampoo and hairsprays, realizing its affect on the environment. During my search, I met with the staff at Honeywell, a pacesetter in analysis and improvement for sustainability, and so they launched us to a Solstice® Propellant, a planet-positive aerosol resolution. I used to be thrilled and utilizing this expertise will make all of the distinction.
We are one of many first manufacturers to combine it totally into our merchandise. Clean Stylers Sheer Dry Shampoo is invisible, talc-free, and extends any blowout with out an ashy solid or buildup on the scalp. It’s a part of our Green Aerosols Collection, together with two hairsprays: Clean Stylers Flexible Hold Hairspray and Clean Stylers Firm Hold Hairspray.
Your private tackle wellness and clear residing in a nutshell: To me, wellness is all about steadiness, and clear residing falls inside this.
It’s essential we glance after ourselves. We have 24 hours in a day, and I attempt to maximize these as a lot as doable. I purpose for eight hours of sleep, eight hours of onerous work, and eight hours of household enjoyable time. I’m deeply enthusiastic about sustainability and a part of my wellness routine contains making acutely aware modifications at dwelling like searching for native produce on the farmers’ market and utilizing eco-friendly packaging.
What are you most excited to see occur within the clear magnificence house now? Customers are starting to demand firms to have a look at their environmental affect, and I’m excited to see innovation come at a quicker tempo. Producing packaging that’s sustainable, and sourcing eco-friendly components is dearer, however I imagine the extra manufacturers start to combine this, the faster it will substitute older methods of doing issues which in flip would offset manufacturing prices.

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