Empowered To Go Further: New Black Woman-owned Haircare Line Launches, Determined to Challenge the Either (Hair) Or (Wellness) Narrative

Empowered To Go Further: New Black Woman-owned Haircare Line Launches, Determined to Challenge the Either (Hair) Or (Wellness) Narrative

Dallas-based hair care model, Striking + Strong, is a newly launched line of merchandise with clear, nature-based elements, aimed toward serving to these with wavy, curly, and kinky-coily hair to preserve lively existence whereas managing their hair “From Work out to Wash Day.” The woman-powered, community-minded firm is resolute in its mission to dismantle the “both/or” narrative that selecting bodily well being or hair well being is the singular proposition for ladies with numerous hair care wants. Research reveals that two out of each 5 African American ladies (40%) mentioned they keep away from understanding due to issues about hair, and founder, Tanja Collins, seeks to deal with that with merchandise that work as laborious as the ladies she goals to serve.
Collins began Striking + Strong after experiencing her personal challenges with understanding usually, and sustaining her hair’s well being and elegance in-between wash days. “During the COVID-19 pandemic, I began understanding extra usually as a method to fight stress, and immediately I used to be confronted with the oft-asked query for thus many ladies of shade, ‘What am I going to do with my hair?’ I rapidly realized this was a widespread concern amongst textured-haired and curly-haired ladies; a lot of them from the identical minority communities being disproportionately affected by the Coronavirus due to pre-existing well being circumstances. It was fairly the wake-up name, and the major cause the thought for these merchandise was born. We shouldn’t have to select between our hair and our well being. I had to ask myself how I could possibly be extra of an asset to this group of girls in search of extra ease whereas on their wellness journeys. Striking + Strong was the reply.”
The model will initially launch with three major merchandise: Step it Up Shampoo, Mighty Micellar Shampoo and Cool it Down Conditioner. The proprietary formulation are free from parabens, harsh sulfates, DEA, synthetic dyes, silicones, or phthalates; whereas together with clear, nature-based elements like rosemary, aloe, sunflower oil, jojoba oil, hops, and quinoa. The merchandise shall be offered on-line and retail for about $12.99 USD. Media inquiries and partnership requests may be directed to [email protected].

About Striking + Strong

Striking + Strong is a Dallas, TX primarily based hair care firm whose ethos is rooted in problem-solving, range, group, and a mission to change the narrative that energetic, empowered ladies of shade have to select between understanding, and sustaining healthy-looking hair. The firm was based by Tanja Collins, a advertising & operations govt with over 20 years in management roles inside Fortune 100 and Fortune 500 corporations. For extra info, go to www.strikingandstrong.com.


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