Dot and Key Skincare, a newly acquired model by Nykaa, launched an influencer advertising and marketing campaign #BreakUpWithAcne, whereby it engaged with a number of micro, nano and macro influencers and dermatologists to help in the credibility and consciousness of their merchandise.
Through this campaign, the model plans to advertise the utilization of their new Cica skincare vary which aids in combating the difficulty of pimples and make it a brand new addition to the skincare regimes of the shoppers who’ve acne-prone pores and skin.
The influencers roped in for the brand new campaign are in the age bracket of 18-30 years which works effectively for the model because the product caters to ladies and males from the identical age group in Tier-I and Tier-II cities.
Commenting on the campaign statistics and imaginative and prescient, Sheeko, an influencer advertising and marketing and branded content material administration platform, stated that Dot and Key was in a position to garner a attain of over 2.1 million by the brand new campaign.
It additionally went on to state that the estimated spend for the brand new influencer advertising and marketing campaign on Instagram was in the vary of Rs 10-15 lakhs.
rs additionally shared an extra low cost, which may very well be utilized by making use of their respective code on the Dot and Key Skincare web site.
Moreover, among the influencers additionally shared a quick notice of what USPs does the brand new providing beneath Cica Calming vary deliver to the desk.
While the influencers helped the model to achieve consciousness as their content material focussed on all three product choices of the Cica vary equally, it was the dermatologists who additionally shared a product overview, post-testing.